The AG Show dives into how red meat and dairy are being pushed in the Let’s Eat Balanced campaign - and we take a closer look at whether all that marketing magic could actually give milk prices a boost.

We’re also asking one of farming’s biggest questions: how on earth do you pass a farm on to the next generation? This episode kicks off the first of our two‑parter on the sometimes‑messy, always‑important world of succession planning.

And finally… tissues at the ready. As we say goodbye to presenter Tom, we send him off with a proper brain‑bender: cattle genetics. Naturally, he’s calling in the F.I.E.L.D. Agents for backup - because let’s be honest, even the acronyms need decoding.

SOME USEFUL BITS

Let’s Eat Balanced marks five years of success supporting British farming | AHDB

Succession planning | AHDB

EBVs and indexes for suckler herds | AHDB

EnviroBeef | AHDB

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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3. Receive important updates such as disease alerts

Farm data – what’s the deal? Who’s using it, and can you really trust the folks looking after it? This week on The AG Show, we dive into the topic that’s becoming a big deal for farming.

We’ll take a quick look back at how our red meats stacked up over Christmas, and then look ahead to what’s on the NSA’s Lambing List.

Oh, and guess what? F.I.E.L.D. Agents are back – fighting rural crimes against plain English (because jargon is so last season).

SOME USEFUL BITS

Farm Data Exchange (FDE) | AHDB

Christmas 2025: Lamb wins big, turkey tumbles and convenience is king | AHDB

Lambing List | National Sheep Association

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

1. Easily update your preferences and contact information
2. Get information on the latest AHDB events, webinars, market insights and more
3. Receive important updates such as disease alerts

As we roll into the new year, The AG Show is diving into the latest trends shaping how health‑conscious consumers are eating. From the rise of high‑protein and high‑fibre everything, to the buzz around weight‑loss jabs and supplements, AHDB’s consumer guru Vanessa Adamson and nutrition and health top bod Kate Arthur help us make sense of it all. They join Charlotte, Hannah and Tom to unpack what these shifts could mean for our plates -and our farmers.

Plus, Farmer Tom is back! He’s giving us an update on his Farmer Time charity and how it’s reconnecting kids with the fields and farms where their food begins.

SOME USEFUL BITS

The new consumer health revolution | AHDB

2026 consumer health predictions | AHDB

Farmer Time | Connecting Classrooms & Farms

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

1. Easily update your preferences and contact information
2. Get information on the latest AHDB events, webinars, market insights and more
3. Receive important updates such as disease alerts