Rocket City meets Music City as we talk with Olivia Christian, Marketing Director for tvg hospitality – a hospitality group that focuses on fan and artist experiences. Olivia tells us all about tvg’s flagship and first U.S. venue, The Orion Amphitheater in Huntsville, AL, which is an 8,000 capacity greek-inspired amphitheater which opened in spring 2022. In addition to hosting many national touring shows, the venue focuses on being the “third space” for people (after home and work) with a huge focus on community and cultural events, sustainability practices, and hospitality for everyone visiting. The venue’s focus on sustainability includes zero waste to landfills, a reusable cup program (reused over 500,000 cups since opening!), and allowing water bottles with water stations throughout the venue. They also have an artist garden with fruits, vegetables, and herbs that are used as garnish for drinks and used in food as well as a special bar named “Carbon” which donates $1 from every purchase to Tennessee Riverkeeper to protect rivers by enforcing environmental laws and educating the public. We chat with Olivia about her history in live events, which includes runs at Ryman Auditorium, War Memorial Auditorium, Tennessee Performing Arts Center, and promoter National Shows 2 (NS2). Enjoy this fun, informative episode that’s sure to inspire you to follow your passion, buck venue stereotypes, and have a greater appreciation for a good marketing mix.

Olivia Christian: LinkedIn | Email
tvg hospitality: Facebook | Instagram | LinkedIn
The Orion Amphitheater: Facebook | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Fire up the barbecue and grab your 10-gallon hat because we’re headed down to Dallas for this week’s episode of Venueland! We catch up with Julian Bowman, Senior Director of Marketing for Fair Park – a massive multipurpose complex that boasts over 1000 events a year. The national historic landmark is home to Cotton Bowl Stadium, Broadway Dallas, Dos Equis Pavilion (managed by Live Nation), a children’s aquarium, botanical garden, African American Museum of Dallas, The Hall of State, and so much more. They also play host to The State Fair of Texas, the longest running fair in the country, that welcomes a whopping 2.5 million visitors across 24 days. Everything truly is bigger in Texas! Julian tells us all about the complex and the unique partnership between Fair Park First and Oak View Group which collaborate on keeping the facilities active and the park in great condition. We hear about how the various entities and businesses work together to meet challenges, such as parking and traffic, and work to help each other out to ensure the rising tide raises all ships. Julian walks us through his history in the industry, from growing up wanting to be the next Stuart Scott (BOO-YAH!) to pursuing sports, to eventually landing in venue management which found him in various opportunities across North America. He talks about his personal passion of making an impact on his community and tells us about the venue’s internship program with two majority minority high schools to introduce youth to the live events industry. Enjoy this fun, fascinating episode that will make you long for some state fair food and a visit to the Red River Rivalry.

Julian Bowman: Instagram | LinkedIn
Fair Park: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Grab your text book and meet us in class as we head to Pittsburgh to chat with Paige Beal, Associate Professor at Point Park University in the Rowland School of Business, who teaches in the Sports, Arts, Entertainment and Music Business (SAEM) program. In a city packed with entertainment venues like PPG Paints Arena, Acrisure Stadium, PNC Park, and Highmark Stadium as well as numerous other venues - Paige talks to us about their program and how they work with the local venues on an extensive internship and shadowing program. We talk about industry and program trends and how students were challenged and affected by the pandemic. Hear different tips for hiring new staff if you’re in the industry or pursuing jobs and networking if you’re entering the field – and how the importance of networking cannot be overstated. Paige walks us through her career and background of working in traditional and digital media, and how her experience in those fields has helped inform her teaching. She talks about how she and the staff stay on top of emerging trends and technologies - including teaching and engaging with AI so students know how to properly use it and create good prompts – and how its critical to remain curious in your career. Enjoy this interesting episode taking a look inside the classroom at the future of the live event industry, and advice on navigating changes no matter where you are in your career.

Paige Beal: LinkedIn | Instagram | Threads | TikTok
Point Park University: Facebook | X/Twitter | Instagram

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.