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Adapting to the Digital Marketing Landscape: Navigating Generational Shifts and Data Privacy Regulations

Adapting to the Digital Marketing Landscape: Navigating Generational Shifts and Data Privacy Regulations

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In this week’s episode, Paul is joined by Derek Slager for a conversation around the generational changes happening across the digital marketing industry. Derek shares how data privacy regulations are shifting, and how companies can build first-party data responsibly so they adhere to regulations. Derek is the CTO and Co-founder of Amperity, a customer data platform. He has held leadership positions at various startup companies focused on large-scale distributed systems and security. Follow Derek and Rocket Software on LinkedIn.

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