In this episode, Abbey Graves interviews Melih Oztalay, a marketing expert and podcaster, discussing the importance of effective marketing strategies for podcasters. They explore the role of marketing agencies, the significance of podcast distribution, and how to leverage transcripts for content creation. Melih shares insights on adapting to change in marketing, the necessity of consistency in content creation, and the value of press release marketing. The conversation emphasizes the need for podcasters to utilize AI tools and develop a sustainable marketing approach.

Takeaways

• Podmatch connects podcasters with relevant guests.
• Marketing agencies create strategies based on research.
• A marketing plan is a cycle, not an endpoint.
• Podcasting can be central to a marketing strategy.
• Short video snippets can promote podcast content.
• Omni-channel marketing is essential for visibility.
• Take marketing tasks in small chunks to avoid overwhelm.
• Transcripts can be repurposed into blogs and social media posts.
• Press releases can help gain media attention.
• Consistency in content creation leads to growth.

Chapters

00:00 Introduction to Podmatch and Guest Introduction

01:46 Background of Malih Oztalay and His Marketing Agency

05:42 Understanding Marketing Agencies and Their Role

10:57 The Importance of Podcast Distribution

15:50 Effective Marketing Strategies for Podcasters

19:54 Leveraging Transcripts for Content Creation

21:39 Press Release Marketing for Podcasts

26:33 Adapting to Change in Marketing

31:29 Consistency in Content Creation

33:49 Final Thoughts and Advice for Podcasters

Affiliates: https://abbeygravesproductions.com/affiliates/ Connect with Abbey: https://abbeygravesproductions.com/ Podcast Website: https://abbeythepodcastlady.com Podcast gear recommendations: https://www.amazon.com/shop/abbey-thesmalltowntourist/list/SXFRAQOS5X5J?ref_=aip_sf_list_spv_ofs_mixed_d

Get tickets for PodFest: https://podfestexpo.com/

In this episode of Abbey, The Podcast Lady, host Abbey Graves shares her transformative experience attending PodFest, a major podcasting conference held annually in Orlando, Florida. Abbey, a podcasting coach, producer, and speaker, recounts how her first visit to PodFest reshaped her perspective on podcasting, emphasizing the power of community and collaboration. She highlights key lessons learned, such as the importance of connection over perfection and the rapid evolution of the podcasting industry. Abbey also reveals her excitement about speaking at the upcoming PodFest, aiming to inspire and share valuable insights with fellow podcasters. Tune in to hear about the incredible networking opportunities, educational sessions, and the overall positive impact that attending PodFest had on Abbey's podcasting journey.

00:00 Welcome to Abbey the Podcast Lady

01:26 Discovering PodFest: A Game Changer

01:41 The Decision to Attend PodFest

06:17 Arriving at PodFest: First Impressions

07:58 The Power of Connection and Collaboration

15:17 Becoming a Speaker at PodFest

18:42 Key Takeaways and Final Thoughts

Affiliates: https://abbeygravesproductions.com/affiliates/ Connect with Abbey: https://abbeygravesproductions.com/ Podcast Website: https://abbeythepodcastlady.com Podcast gear recommendations: https://www.amazon.com/shop/abbey-thesmalltowntourist/list/SXFRAQOS5X5J?ref_=aip_sf_list_spv_ofs_mixed_d

In this heartfelt episode, Abbey The Podcast Lady, shares her personal journey of how podcasting transformed her life. From her beginnings as a radio DJ to starting her own podcast 'The Small Town Tourist,' Abbey recounts the steps that led her to build a successful podcast production business. Despite overcoming unexpected challenges and working long hours, Abbey's passion for podcasting propelled her to help others create their own shows. She highlights the pivotal moments and the connections she made that significantly impacted her career, culminating in opportunities like speaking at Pod Fest. This episode serves as an inspiring testament to the life-changing potential of starting a podcast.

00:00 Introduction: The Life-Changing Power of Podcasting

00:38 A Peek Behind the Curtain: Real-Life Challenges

01:49 From Radio DJ to Podcaster: My Journey Begins

02:50 Launching My First Podcast: The Small Town Tourist

03:41 Building a Business: Helping Others Start Podcasts

06:21 Taking the Leap: Going Full-Time in Podcasting

08:12 The Impact of Podcasting: Clients and Connections

09:39 A Pivotal Moment: Speaking at Pod Fest

11:03 Conclusion: The Transformative Power of Podcasting

Affiliates: https://abbeygravesproductions.com/affiliates/

Connect with Abbey: https://abbeygravesproductions.com/

Podcast Website: https://abbeythepodcastlady.com

Podcast gear recommendations: https://www.amazon.com/shop/abbey-thesmalltowntourist/list/SXFRAQOS5X5J?ref_=aip_sf_list_spv_ofs_mixed_d