Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.

Recorded live at Advertising Week New York, this episode of AW360 Live dives into how the Creator Sports Network is rethinking sports distribution for an audience that simply isn’t showing up for traditional television. Instead of forcing fans to change behavior, CSN takes live sports directly to where Gen Z and Gen Alpha already live: YouTube, TikTok, Twitch, Instagram, and creator-led communities at scale.

Prince unpacks why creator-distributed live sports are non-cannibalistic, how brands are moving beyond 30-second ads toward baked-in, conversational integrations, and why challenger leagues are leaning in fast. From lessons learned in gaming and live streaming to a bold vision of “a million ESPNs,” this conversation explores what the next five years of live sports, fandom, and cultural moments will actually look like.

Creators aren’t just creators anymore—they’re media companies, commerce engines, and community builders.

Recorded live at Advertising Week New York 2025, this episode of AW360 Live features Zach Miller, President of Bucketsquad, the creator-led sports entertainment brand built around YouTube megastar Jesser.

Zach breaks down how Bucketsquad has evolved from viral basketball content into a diversified business spanning YouTube, apparel, live events, brand partnerships, and retail—without losing its creative soul. The conversation explores how audience data shapes content decisions, why some categories are worth owning (and others aren’t), and how creators and athletes are increasingly blurring the lines between talent, brand, and enterprise.

From launching apparel into Dick’s Sporting Goods, to collaborating with global brands, to rethinking what “community” really means in the creator economy, this episode is a must-listen for marketers, brands, and anyone curious about where sports media is headed next.

Food isn’t a side attraction anymore—it’s the main event.

In this AW360 Live interview, Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement. Drawing from collaborations with elite athletes, viral content reaching billions of views, and sold-out food festivals across major cities, Jack explains why community trust is the most valuable currency in the creator economy—and why brands can’t simply buy their way into it.

You’ll hear how digital stories become physical experiences, how creators can responsibly drive real-world business growth for local operators, and why the future belongs to platforms that blend content, commerce, and community without compromising authenticity.

If you’re a brand, marketer, or creator navigating the next era of experiential marketing, this episode offers a clear look at what’s working—and what’s coming next.