TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used. https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/ Tariffs starting to bump up product prices, Amazon CEO tells CNBC https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/ TikTok Shop eyes Europe with new logistics strategy https://daoinsights.com/news/tiktok-shop-europe/ TikTok Shop Expands With the Launch of Shoppable Posts https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos TikTok Thursday is back with a workshop on the non-negotiable foundations for building a million-dollar TikTok Shop, covering product selection, listing setup, fulfillment margin killers, how TikTok rewards promotion, and a repeatable content plus ads engine. Register here: https://h10.me/tt261 There’s also the Keyword Research Masterclass Part 2 showing how to find competitors’ converting search terms fast and turn that into better listings and PPC.

Register here: https://h10.me/kwmc2

In episode 490 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

• 00:00 - Introduction
• 00:45 - MCF Still Allowed?
• 04:32 - Tariffs Pricing Pressure
• 07:03 - Refunds and Heat Maps
• 12:04 - TikTok Europe Upgrade
• 14:28 - Diamond and Elite Exclusive
• 15:12 - Shoppable Photos Launch
• 16:58 - Workshops Next Week

Bradley Sutton shares Cerebro tactics to find sales-driving Amazon keywords, track ranking history, and uncover Amazon relevancy signals in this Part 1 Amazon Keyword Research Masterclass.

If you’ve ever wondered which keywords are actually driving sales on Amazon, this Amazon Keyword Research Masterclass Episode is for you. In Part 1 of this two-part series, Bradley Sutton walks through the fundamentals of Amazon keyword research in 2026 and why keywords still matter for discoverability, both for Amazon search and the AI tools shoppers now use along the way.

This episode is centered on Helium 10’s Cerebro, a reverse-ASIN tool that lets you see exactly what keywords a product is showing up for; organically, through ads, and through Amazon’s own relevance signals. Bradley explains how to quickly filter down to the terms most likely producing revenue, then demonstrates how to identify where competitors are winning and where you’re missing opportunities.

You’ll also learn how to “time travel” with Cerebro’s historical features to see how a product’s keyword footprint changes month to month, perfect for diagnosing sales dips or understanding seasonal spikes. Finally, Bradley reveals how to view which keywords Amazon considers most relevant for any listing, plus how to pull top keywords across multiple competitor ASINs. Part 2 will build on these foundations with even more advanced Amazon keyword research tactics and hidden gems. Stay tuned!

In episode 489 of the AM/PM Podcast, Bradley covers:

• 00:09:45 – Introduction To Cerebro
• 00:14:06 – How To Find The Keywords That Are Driving Sales For Any Product.
• 00:20:30 – How To See The History Of All The Keywords A Product Has Ranked For.
• 00:26:50 – How To View Which Keywords Amazon Thinks Is Most Relevant For Any Product.
• 00:30:20 – How To See The Most Relevant Keywords For A Group Of Products
• 00:36:16 – How To Compare Your Product To Your Competitors.
• 00:40:04 – “10 Money Making Cerebro Strategies”

Is there a new universal order for AI e-commerce that excludes Amazon? Set PPC bids based on keyword rank. Will your product soon appear in an Amazon brick-and-mortar superstore?

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Google announces a new protocol to facilitate commerce using AI agents https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/ Walmart's head of AI reveals the key difference between its shopping deals with Google Gemini and ChatGPT https://www.businessinsider.com/walmart-ai-head-reveals-difference-in-gemini-and-chatgpt-shopping-2026-1 New Feature Alert: Helium 10 Ads is testing rank-based bid automation. Elite/Diamond users can auto-adjust bids using Share of Voice metrics when organic or sponsored rank changes, reducing manual checks and optimizing ad spend.

TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants https://www.socialmediatoday.com/news/tiktok-adds-more-ai-powered-tools-to-assist-tiktok-shop-merchants/809789/ Strategy of the Week: Helium 10 Inventory Heatmaps show where FBA inventory and sales are located. They help sellers avoid poor conversion from slow shipping, decide when to reopen listings, and optimize restocks by tracking inventory and sales distribution.

Amazon takes on Walmart with new store concept https://www.grocerydive.com/news/amazon-big-box-store-plans-walmart-grocery/809423/

In episode 488 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 01:05 - Universal Commerce Protocol
• 04:21 - Walmart x Gemini
• 08:54 - Keyword Rank PPC Rules
• 12:49 - AI TikTok Seller Tools
• 14:33 - Inventory Heat Maps
• 17:58 - Amazon Superstore?

Can one phone photo become a full Amazon image stack & A+ Content? Learn an AI prompt framework, review-based market intel, live demos, and split-testing tips.

Shivali Patel kicks off this AI-themed AM/PM podcast episode with a simple question: What if a few camera-phone shots of your product could turn into a full, high-converting Amazon image stack, plus A+ Content, in minutes, without a photoshoot? She frames the problem sellers constantly face: creative assets are expensive, and even after you invest, you still need fast updates when dimensions change, bundles get added, or customers misunderstand what’s included (like the Project X coffin products, where many shoppers didn’t realize a gift box was part of the offer).

Kamaljit Singh from AMZ One Step and ListingOptimization AI explains that AI isn’t the magic; systems are. AI can speed up and scale production, but conversion comes from knowing what an image needs to communicate and how to direct the model. He breaks down his “Image Framework” approach for structuring prompts (intent, main subject, aesthetics, guidelines, and emphasis) and emphasizes the difference between AI “lazy users” and “power users,” especially for more complex products where details, angles, and visual references require tighter control.

From there, the episode shifts into live demos that show the workflow in action: generating market intelligence by analyzing your reviews and competitor reviews, turning that into a brief, and then producing multiple main images, secondary infographics, and even A+ Content modules quickly using templates and different image models. They also show how edits can be made with direct commands, and they close with the practical next step: don’t guess, use Helium 10 Audience and Manage Your Experiments to split test, ideally changing one element at a time so you can clearly measure what actually improves conversions.

In episode 487 of the AM/PM Podcast, Shivali and Kamaljit discuss:

• 00:00 – Introduction
• 01:06 – AI For Listing Images & A+ Content
• 01:52 – Project X: Coffin Products & Image Audit
• 03:51 – Kamal’s Framework & Live Demo Overview
• 05:33 – Systems Beat AI Alone
• 06:17 – Lazy Vs Power AI Users Explained
• 08:17 – Image Framework Prompt Structure
• 13:46 – Market Intelligence From Reviews Demo
• 19:28 – Crocs Product Demo: Generate Images Fast
• 28:39 – Split Testing Your Generated Images

Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon changes to review sharing across product variations starting Feb 12 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT Helium 10’s exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research. Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped https://www.cnbc.com/2026/01/06/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html Walmart Opens Up Ads in Gen AI Shopping Agent Sparky https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/ For our New Feature Alert, Helium 10 combines Cerebro and Magnet into a single, upgraded Cerebro, allowing sellers to run ASIN- and keyword-based research with flexible seed ASIN controls in one place. Track Amazon Business customer patterns with new metrics https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD

In episode 486 of the AM/PM Podcast and Weekly Buzz, Shivali discusses:

• 00:00 - Introduction
• 00:37 - Reviews Get Decoupled
• 05:05 - MCF Gets Cheaper
• 07:39 - Automate Keyword Harvesting
• 12:56 - AI Shopping Backlash
• 15:48 - Walmart Opens AI Ads
• 17:21 - Cerebro Update
• 20:46 - Track New B2B Metrics

In this episode, we audit the Project X Amazon ads account's bidding rules, keyword harvesting, placements, dayparting, AMC audiences, and retargeting to lift profit.

Bradley goes live from London for an “Amazon Ads Account Extreme Makeover Workshop,” bringing in PPC expert Vincenzo Toscano of Ecomcy to audit Helium 10’s real Project X Amazon Ads account. The twist: Project X has been run more like a testing playground than a growth-focused brand, so while it’s still producing sales, there’s a long list of modern PPC levers that haven’t been fully pulled. Together, they break down what’s working, what’s outdated, and what changes could quickly improve both sales efficiency and profitability.

We begin with Bradley’s rule-based PPC management within Helium 10 Ads, utilizing ACoS “bands” to incrementally adjust bids, pausing targets with repeated non-performance, and establishing keyword harvesting rules to transfer proven search terms into high-performing campaigns. Vincenzo confirms the logic and adds key guardrails: add minimum click/spend thresholds before rules fire, keep campaigns tight, and avoid overreacting to small data. They also dig into keyword harvesting best practices, why immediate search term isolation can backfire, and why conversion rate benchmarks matter (because you can’t “pay your way” into a keyword if your listing can’t convert).

From there, the makeover focuses on high-impact upgrades, including dayparting and budget scheduling based on historical performance, placement optimization (top of search vs. product pages), and why placements become far more powerful once you transition to single-keyword campaigns. Vincenzo then highlights the biggest “new-school” opportunity, Amazon Marketing Cloud (AMC) audiences, so you can bid more aggressively only when shoppers match high-intent behaviors (like past purchasers or add-to-cart users). The episode concludes with actionable advice on Sponsored Display retargeting, refreshing video creatives to prevent burnout, utilizing storefront landing pages to minimize competitor distraction, and a plan to implement changes on Project X and report back with tangible results.

In episode 485 of the AM/PM Podcast, Bradley and Vincenzo discuss:

• 00:00 - Introduction
• 02:03 - Project X Account Backstory And Purpose
• 06:39 - ACoS Bid Rules And Logic
• 09:47 - Minimum Click Thresholds Recommended
• 13:36 - Keyword Harvesting Rules And Flow
• 15:24 - Keep Five Keywords Per Campaign
• 17:12 - Avoid Search Term Isolation
• 19:52 - Dayparting And Budget Scheduling Tips
• 22:33 - Placement Optimization Quick Wins
• 31:42 - Amazon Marketing Cloud Audience Targeting
• 40:04 - Sponsored Display Defense And Retargeting
• 52:22 - When To Use Product Video Ads

Amazon may soon let ChatGPT shop on its site. Here’s what sellers need to change quickly. Plus USPS shipping updates for TikTok Shop and more in this week’s Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon faces 'leader's dilemma' — fight AI shopping bots or join them https://www.cnbc.com/2025/12/24/amazon-faces-a-dilemma-fight-ai-shopping-agents-or-join-them.html TikTok Shop tightens Postal Service shipping options for sellers https://www.supplychaindive.com/news/tiktok-shop-usps-label-requirements-change/806303/ TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over https://digiday.com/marketing/tiktok-shop-offers-incentives-to-new-sellers-as-u-s-uncertainty-is-finally-over/ TikTok Shop is offering substantial US incentives again. Start your account now and sign up through Helium 10’s special link at http://h10.me/ttstart Amazon Hid FBA Listings Regionally for Two Months https://www.ecommercebytes.com/2025/12/14/amazon-hid-fba-listings-regionally-for-two-months/ The Weekly Buzz has moved to the AM/PM Podcast, while the Serious Sellers Podcast now focuses on real seller and brand stories from Amazon, TikTok Shop, Walmart, and Shopify entrepreneurs. We’re holding an open casting call! If you’ve hit meaningful success and want to be featured in the Serious Sellers Podcast, email your story to mhel.d@helium10.com

In episode 484 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:59 - Amazon Vs. AI
• 03:46 - TikTok Shop USPS Issues
• 06:28 - TikTok Shop Listing Conversion
• 08:51 - TikTok Shop Incentives
• 10:06 - Amazon Hid Listings?
• 15:06 - Podcast Invite

Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.

TikTok Shop isn’t an overnight success; it’s a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”

You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.

The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.

In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss:

• 00:00 – Introduction
• 01:05 – Why TikTok Matters More In 2026
• 02:25 – TikTok Ads Versus Amazon PPC Differences
• 03:25 – Tamara’s TikTok Shop Background And Experience
• 04:45 – Why TikTok Sales Are Not Instant
• 06:30 – Start With TikTok Profile Before Shop
• 08:10 – Video Content Strategy And UGC Basics
• 10:20 – Build Followers And Brand Trust
• 12:10 – Affiliate Outreach And Creator Collaboration Tips
• 14:30 – GMV Max Setup Creatives And Budgets
• 18:55 – Sending TikTok Traffic To Amazon
• 22:45 – Reviews Creators Commissions And Tools Q&A