Is your Amazon storefront costing you sales? See how AI tools, shopper personalization, and smarter design turn overlooked traffic into more orders without rebuilding the store from scratch.

Your Amazon storefront could be getting visitors, and losing sales, without you realizing it. While many sellers spend hours optimizing their product listings, their storefront stays untouched, showing the same products and messaging to everyone. In this episode of the AM/PM Podcast, Bradley Sutton welcomes Daniela Bolzmann, founder of Mindful Goods, to explain how Amazon’s AI storefront tools can help brand-registered sellers create more relevant shopping experiences. Having worked with more than 850 brands, Daniela shares practical ways to turn an overlooked Amazon storefront into a stronger sales destination.

The strategy starts with recognizing that first-time visitors, shoppers considering a purchase, and repeat customers need different experiences. New shoppers may need product education and reasons to trust the brand, while returning customers might be ready for multipacks, bundles, or complementary products. Daniela demonstrates how sellers can adapt an existing storefront for these audiences without designing every version from scratch. By combining Amazon’s personalization insights with Helium 10 research and Claude, sellers can use performance data to plan layouts, prioritize products, and develop audience-specific wireframes. She also explains why sellers need to review AI recommendations carefully, particularly when the suggested changes conflict with actual sales data.

Daniela brings the strategy to life through A Better Treat, a pet brand whose storefront was generating approximately $12,000 per month without advertising directed to the store. Following a redesign and audience personalization, she reports that new-to-brand visits roughly doubled, orders approximately tripled, and conversion increased from 8.7% to 12%. The results also revealed opportunities for further testing, including improving average order value in an underperforming cohort. Throughout the discussion, Daniela emphasizes giving each section a clear purpose, placing compelling content near the top, and combining custom visuals with Amazon’s familiar product grids to help shoppers understand the products and purchase easily.

During live storefront reviews, Bradley and Daniela identify common mistakes, including unclear branding, buried bestsellers, excessive text, and featured products that are out of stock. They discuss when a single-product brand should build a storefront, how background videos can demonstrate products, and why the Amazon experience should match the expectations created by TikTok content and other marketing channels. Daniela also addresses AI-generated imagery, explaining that customer perception matters even when an image is real. Her team uses PickFu to evaluate creative concepts before moving promising listing assets into Amazon’s Manage Your Experiments, helping replace guesswork with evidence.

The opportunity starts with making better use of the storefront and traffic you already have. Understand who is visiting, identify what each audience needs, and test changes that make the path to purchase clearer. For the prompts and workflow discussed in this episode, visit designproof.substack.com, or connect with Daniela’s team at mindfulgoods.co. Give your Amazon storefront the same attention you give your listings and start measuring what those improvements can do.

In episode 568 of the AM/PM Podcast, Bradley and Daniela discuss:

• 00:00 - Amazon’s Overlooked AI Storefront Opportunity
• 04:26 - Meet Daniela Bolzmann of Mindful Goods
• 11:35 - AI Insights and Shopper Personalization Tools
• 15:05 - Why the First Five Storefront Sections Matter
• 21:19 - Building Three Different Shopper Experiences
• 26:36 - A Better Treat’s Results and Next Tests
• 32:59 - Creating a Consistent Brand Experience
• 37:38 - Should Single-Product Brands Build a Storefront?
• 40:24 - Better Headers, Product Placement, and Buying Options
• 43:12 - AI Images vs. Photography: What Builds Trust?
• 46:18 - Live Storefront Reviews and Video Strategies
• 53:51 - PickFu Testing and Validating Creative Changes

Enrollment in an FBA program that could save you thousands in FBA fees has been extended. Walmart has announced the dates for its Black Friday deals. These stories and more on today's Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Seller Central News: Enroll in New Selection Program 2026 by March 31 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjNWWkY1R1lLMkdEM1VB Helium 10 New Feature Alerts: Helium 10’s latest updates include scheduled tasks in the AI Agent to automate recurring reports, plus Deal Event Pulse in Profits, featuring event preparation checklists, a profitability calculator, and a Live War Room for tracking sales during major shopping events. TikTok Shop research now offers 90-day, 180-day, and custom date filters to analyze historical sales and top-performing influencers. Helium 10 also added 11 TikTok Shop MCP tools, including capabilities to view, edit, and delete cost-of-goods entries and manage indirect expenses through AI. Walmart debuts longer Black Friday, Cyber Monday sales events https://www.retaildive.com/news/walmart-longer-black-friday-cyber-monday-sales-events/872747/

Amazon introduces returnless refunds in Europe https://ecommercenews.eu/amazon-introduces-returnless-refunds-in-europe/ Could your keywords or listing content put your Amazon account at risk? Join Or Smamosh for a live Amazon compliance webinar covering suspension risks, prevention, and your questions next week Tuesday, Nov 3rd 9am PST. Register now at https://streamyard.com/watch/xYN5tYNsfaNb

In episode 567 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:57 - Get Free FBA Storage From Amazon!
• 02:33 - Schedule Automated Tasks with an AI Agent
• 04:24 - Walmart Black Friday Days Announced
• 05:46 - New Deal Days Tool + TikTok Shop Influencer Research Update & More
• 11:31 - Returnless Refunds Go Live for Amazon EU
• 13:03 - Check Customer Life Time Value And More
• 15:38 - Next Week’s Free Webinar - Amazon Compliance

What could AI take off your plate? See the launch of a free AI Bootcamp for ecommerce sellers, plus 3 free Claude skills given away on this episode.

Helium 10’s free AI Bootcamp is here to help ecommerce sellers turn AI ideas into practical business workflows. In this episode of the AM/PM Podcast, Bradley Sutton joins Leo Sgovio and Jo Lambadjieva to introduce the course, with lessons for everyone from first-time users to sellers already building automations. Topics range from understanding AI hallucinations to connecting tools, generating images, and streamlining operations. You don’t need a Helium 10 account to benefit from the broader training. Start watching at http://h10.me/aibootcamp and follow the playlist as new lessons are released.

To give viewers a taste of what they can learn, the presenters share 3 free Claude skills. Bradley’s Mature Listing Audit Skill investigates declining Amazon sales by bringing together sales trends, traffic, conversion rates, keyword rankings, competitor insights, and advertising performance through the Helium 10 MCP. In his demonstration, conversion improved while traffic dropped sharply, revealing why sellers should investigate the data before assuming their listing needs a rewrite. The report also identifies lost keywords and potential recovery opportunities, completing in less than 10 minutes according to Bradley.

Leo’s PageSpeed Surgeon Skill tackles another business challenge: a slow website. Using a Google PageSpeed Insights report, it helps identify performance issues and recommend improvements while accounting for essential functions such as analytics, tracking pixels, and signup forms. Leo shares how his optimization work helped raise his website’s performance score from the low 40s to 98 and reduce loading time to less than a second. His demonstration shows how AI can help translate a technical report into practical next steps.

Jo’s SOP Extraction Skill rounds out the session by helping sellers document how work actually gets done. Guided questions draw out the steps, decisions, and exceptions behind a task, making it easier to identify what can be automated and where human judgment remains essential. Together, these examples bring the bootcamp’s purpose to life: helping sellers apply AI to specific problems they face every day. Visit http://h10.me/aibootcamp, start with a lesson that addresses your biggest bottleneck, and put what you learn to work.

In episode 566 of the AM/PM Podcast, Bradley, Leo, and Jo discuss:

• 00:00 - Introduction
• 08:20 - Inside the Free AI Bootcamp for Amazon Sellers
• 10:51 - AI Accuracy, Processes, and Automation Costs
• 13:04 - How to Access the Free AI Bootcamp
• 14:43 - Bradley’s Mature Listing Audit Skill
• 17:05 - Finding Lost Traffic and Keyword Opportunities
• 22:18 - Personal AI Agents for Everyday Tasks
• 25:29 - Website Speed and AI Search Visibility
• 32:10 - How to Use PageSpeed Surgeon Skill
• 36:25 - Jo’s SOP Extraction Skill
• 39:17 - Setting Up Your Process Extraction Project
• 42:16 - Free Skill Downloads and Future Lessons

Amazon blocks Meta's Muse AI, but Walmart and Shopify welcome it. One major platform has three weeks of Black Friday deals coming up. There's a new business discount badge you might qualify for.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

AI shopping wars: Walmart welcomes AI agents while Amazon blocks Muse https://www.axios.com/2026/10/21/walmart-amazon-agents-muse Shopify Soars 33% in a Month on Meta’s Muse Deal: “Partnering Deeply” https://finance.yahoo.com/markets/stocks/articles/shopify-soars-33-month-meta-211440656.html Amazon Seller Central News: Earn the new Business Discount badge to get always-on visibility https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFBIR1FEVjdTWTZLWkNY TikTok Shop announces three-week Black Friday-Cyber Monday promotions https://www.retailbrew.com/stories/tiktok-shop-announces-three-week-black-friday-cyber-monday-promotions Amazon Seller Central News: Customize how your FBA returns are graded for resale

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVNBSlc5OFZRTTZURVM3 Amazon Seller Central News: Extended return window for items bought in November and December 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xOTjk5QzVaTEIyUTdT

In episode 565 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

• 00:00 - Introduction
• 00:43 - Ecommerce Vs Muse
• 03:36 - New Amazon Business Discount Badge
• 05:01 - A Way to Save Thousands of Dollars in Fees
• 08:38 - 3 Weeks of Black Friday Deals?
• 10:17 - Create PPC Rules with AI
• 12:44 - Updates to Amazon Grade and Resale Program
• 13:58 - Extended Amazon Return Window in November & December
• 15:10 - Free AI Bootcamp Course for Ecommerce Sellers
• 16:31 - Meet Bradley In Europe Next Week!

In this Outsourced to Optimized reunion, learn what happened after taking Amazon PPC in-house, how AI changed workflows, and which costly mistakes led to smarter testing and better results.

What happens months after you take your Amazon advertising in-house? In this Outsourced to Optimized reunion, Carrie Miller welcomes back PPC expert Destaney Wishon and brand owner Jason Ross for an honest look at his progress since O2O Season 2. After learning to manage his campaigns with Helium 10 Ads, Jason gained the confidence to launch products more strategically, question recommendations, and connect advertising with his broader business goals. But his journey also included an expensive reminder that testing without proper controls can quickly hurt profitability.

One of Jason’s biggest breakthroughs came from Sponsored Brands. Selling dog and cat toys priced around $7.99 to $13.99, he initially assumed the format was better suited to bigger brands with higher-priced products. Since the series, Sponsored Brands has grown from roughly 5% to 26% of his advertising spend. Jason explains how focused audience targeting and showcasing newer products alongside established favorites helped him rethink the opportunity. Destaney breaks down why creative, bids, and campaign structure matter when evaluating whether an ad format can work for your brand.

AI has also changed how Jason manages the business. Using Claude with Helium 10’s MCP integration, he investigates campaign performance, receives daily alerts, and asks follow-up questions before acting on recommendations. A weekly profitability dashboard has replaced a reporting process that previously took about three hours every Friday. On the creative side, Jason combines real product photography with ChatGPT to develop image options, then gathers feedback through Helium 10 Audience. He shares one example where sales doubled the week after an image update, illustrating why faster, more affordable testing has become central to his approach.

The conversation also explores Amazon’s evolving advertising tools, audience personalization, and Sponsored Review Requests, which Destaney describes as being in alpha at the time of recording. Throughout the discussion, she emphasizes that easier access and automation still require clear business priorities and strategic judgment. Jason’s experience shows the value of understanding your advertising, whether you manage it yourself or work with an agency. Start with a clear objective, put controls around your experiments, and use what you learn to make your next decision stronger. Ready to put AI to work in your business? Check out Helium 10’s free AI Bootcamp for Ecommerce sellers with expert-led lessons and downloadable skills to help you get started: http://h10.me/aibootcamp

In episode 564 of the AM/PM Podcast, Carrie, Destaney, and Jason discuss:

• 00:00 - Introduction
• 01:17 - An Outsourced to Optimized Series Reunion
• 03:24 - Applying the Lessons to Product Launches
• 05:47 - Growing With Sponsored Brands
• 11:30 - Audience Targeting and Costly Testing Mistakes
• 14:44 - Testing AMC Audiences With More Control
• 18:57 - Creating and Testing Product Images With AI
• 23:04 - Amazon Updates and Sponsored Review Requests
• 29:27 - Claude, Helium 10 MCP, and Profitability Reporting
• 31:45 - Should You Bring Amazon PPC In-House?
• 32:57 - Choosing AI Tools That Help Your Business
• 35:39 - Ranking, Low-Review Launches, and AI Bootcamp

TikTok Shop's new performance score, get your Walmart order even faster, and secure your Amazon account even more. These and more on this Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart creates 1-hour express pickups as holiday shopping ramps up https://finance.yahoo.com/small-business/articles/walmart-creates-1-hour-express-141009486.html Shop performance score update takes effect October 15 on TikTok Shop US https://kolvant.com/news/tiktok-shop-new-performance-score-october/ Amazon Seller Central News: Return reasons now available for FBA Partial Refunds https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFgzWTc3QUtGRVhaTlhQ Amazon Seller Central News: Sign in to Seller Central easier with a passkey https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzZSMjdWNlJCNFpaOFg5 ShipStation Launches Ship with Walmart, Bringing Discounted Rates and Seller Protections Directly In the Platform https://www.shipstation.com/press/ship-with-walmart/

Join Bradley Sutton and Daniela Bolzmann from Mindful Goods next week for a workshop on improving your Amazon Brand Store with AI. Discover features inside Seller Central that many sellers haven’t seen yet and explore how to turn more Brand Store traffic into sales.

Get fresh ideas to put to work in your own store, just in time for the holiday season. Go to http://h10.me/brandstorewebinar to register

In episode 564 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:00 - Introduction
• 00:40 - TikTok Shop Performance Score Update
• 03:00 - Walmart 1 Hour Express Shipping
• 04:50 - MCP Expands With Keyword Tracking and TikTok Profit Data
• 15:24 - Register for Next Week’s Amazon Brand Store Webinar
• 16:11 - Amazon Partial Refund Updates
• 18:26 - How to Track Keyword Rankings 24 Times a Day
• 20:56 - Amazon Account Security Update

What if you could test a product idea before buying inventory? Learn new launch tools, AI-powered storefronts, and an overlooked ad mistake that could be costing you sales.

What does it take to give a new Amazon product a better chance of succeeding? Recorded at Amazon Accelerate, Bradley Sutton speaks with Ami Pandya from Amazon’s New Product Success team about two decisions sellers often underestimate: validating demand before buying inventory and building momentum after launch. Ami explains why confidence in an idea is no substitute for customer data, and why the first 90 days call for active attention to traffic, reviews, and early sales signals.

Ami walks through updates to Product Opportunity Explorer, including insights into unmet demand and Validate Your Product Idea. Sellers can enter a proposed product’s price and features, compare it with leading products, examine customer feedback, and refine the concept before manufacturing. She also discusses an announced AI-powered launch playbook designed to recommend actions for each product, plus FBA New Selection Program incentives that may help eligible sellers manage launch costs.

Bradley then sits down with Angie Mosqueda, who runs the Amazon business for Stardust Spill Products. Angie shares how newer Brand Store tools could help her show business buyers multipacks while giving first-time shoppers more introductory content. When she checked her Store analytics, she found another opportunity: her advertising was not sending Sponsored Brands traffic directly to the storefront.

After bringing advertising in-house, Angie had to sort through hundreds of campaigns left by previous agencies. She now uses AI with her Amazon and Helium 10 accounts to review performance, research keywords, adjust bids, and identify wasted spend. Her experience offers a practical reminder: a strong product launch is only the beginning. Keep checking what shoppers see, where your ads take them, and what the numbers say to do next.

In episode 562 of the AM/PM Podcast, Bradley, Ami, and Angie discuss:

• 00:00 - Introduction
• 02:27 - Ami Introduces Amazon’s New Product Success Team
• 05:10 - Product Market Fit and the First 90 Days
• 08:15 - Finding Unmet Demand With Product Opportunity Explorer
• 11:51 - Validate Your Product Idea Before Manufacturing
• 14:11 - Building a Product-Specific Launch Plan
• 17:04 - FBA New Selection Program Incentives
• 20:04 - Amazon’s Vision for an AI-Powered Launch Assistant
• 23:06 - Angie’s Amazon Business and Advertising Journey
• 24:53 - Customizing Brand Stores for Different Shoppers
• 31:56 - Bringing Advertising In-House
• 34:40 - Using AI to Find Wasted Ad Spend

TikTok AI-powered updates, Meta protocols for agentic commerce, and new ways to find and launch products on Amazon. These and more on today's Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Manager and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en Meta discusses protocols for agentic commerce https://www.socialmediatoday.com/news/meta-discusses-protocols-for-agentic-commerce/832446/ Amazon Seller Central: Launch new products with confidence https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUURBVkEzUkJITDVZS1FV Walmart Opens Door To Retail Ad Dollars For Podcasts And Streaming Audio. https://www.podcastnewsdaily.com/news/walmart-opens-door-to-retail-ad-dollars-for-podcasts-and-streaming-audio/article_99cd7a67-24a9-43a6-9b4c-83f3debf129d.html

In episode 561 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

• 00:00 - Introduction
• 00:40 - New TikTok Shop AI Updates
• 04:31 - Meta Creates Protocols for Agentic Commerce
• 06:13 - New Helium 10 Tools for Agent, MCP, & Mobile App
• 11:03 - Launch New Products on Amazon
• 13:28 - Automate Your TikTok Shop Ads
• 15:55 - Walmart is Teaming with Spotify