Is your Amazon storefront costing you sales? See how AI tools, shopper personalization, and smarter design turn overlooked traffic into more orders without rebuilding the store from scratch.

Your Amazon storefront could be getting visitors, and losing sales, without you realizing it. While many sellers spend hours optimizing their product listings, their storefront stays untouched, showing the same products and messaging to everyone. In this episode of the AM/PM Podcast, Bradley Sutton welcomes Daniela Bolzmann, founder of Mindful Goods, to explain how Amazon’s AI storefront tools can help brand-registered sellers create more relevant shopping experiences. Having worked with more than 850 brands, Daniela shares practical ways to turn an overlooked Amazon storefront into a stronger sales destination.

The strategy starts with recognizing that first-time visitors, shoppers considering a purchase, and repeat customers need different experiences. New shoppers may need product education and reasons to trust the brand, while returning customers might be ready for multipacks, bundles, or complementary products. Daniela demonstrates how sellers can adapt an existing storefront for these audiences without designing every version from scratch. By combining Amazon’s personalization insights with Helium 10 research and Claude, sellers can use performance data to plan layouts, prioritize products, and develop audience-specific wireframes. She also explains why sellers need to review AI recommendations carefully, particularly when the suggested changes conflict with actual sales data.

Daniela brings the strategy to life through A Better Treat, a pet brand whose storefront was generating approximately $12,000 per month without advertising directed to the store. Following a redesign and audience personalization, she reports that new-to-brand visits roughly doubled, orders approximately tripled, and conversion increased from 8.7% to 12%. The results also revealed opportunities for further testing, including improving average order value in an underperforming cohort. Throughout the discussion, Daniela emphasizes giving each section a clear purpose, placing compelling content near the top, and combining custom visuals with Amazon’s familiar product grids to help shoppers understand the products and purchase easily.

During live storefront reviews, Bradley and Daniela identify common mistakes, including unclear branding, buried bestsellers, excessive text, and featured products that are out of stock. They discuss when a single-product brand should build a storefront, how background videos can demonstrate products, and why the Amazon experience should match the expectations created by TikTok content and other marketing channels. Daniela also addresses AI-generated imagery, explaining that customer perception matters even when an image is real. Her team uses PickFu to evaluate creative concepts before moving promising listing assets into Amazon’s Manage Your Experiments, helping replace guesswork with evidence.

The opportunity starts with making better use of the storefront and traffic you already have. Understand who is visiting, identify what each audience needs, and test changes that make the path to purchase clearer. For the prompts and workflow discussed in this episode, visit designproof.substack.com, or connect with Daniela’s team at mindfulgoods.co. Give your Amazon storefront the same attention you give your listings and start measuring what those improvements can do.

In episode 568 of the AM/PM Podcast, Bradley and Daniela discuss:

• 00:00 - Amazon’s Overlooked AI Storefront Opportunity
• 04:26 - Meet Daniela Bolzmann of Mindful Goods
• 11:35 - AI Insights and Shopper Personalization Tools
• 15:05 - Why the First Five Storefront Sections Matter
• 21:19 - Building Three Different Shopper Experiences
• 26:36 - A Better Treat’s Results and Next Tests
• 32:59 - Creating a Consistent Brand Experience
• 37:38 - Should Single-Product Brands Build a Storefront?
• 40:24 - Better Headers, Product Placement, and Buying Options
• 43:12 - AI Images vs. Photography: What Builds Trust?
• 46:18 - Live Storefront Reviews and Video Strategies
• 53:51 - PickFu Testing and Validating Creative Changes

Enrollment in an FBA program that could save you thousands in FBA fees has been extended. Walmart has announced the dates for its Black Friday deals. These stories and more on today's Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Seller Central News: Enroll in New Selection Program 2026 by March 31 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjNWWkY1R1lLMkdEM1VB Helium 10 New Feature Alerts: Helium 10’s latest updates include scheduled tasks in the AI Agent to automate recurring reports, plus Deal Event Pulse in Profits, featuring event preparation checklists, a profitability calculator, and a Live War Room for tracking sales during major shopping events. TikTok Shop research now offers 90-day, 180-day, and custom date filters to analyze historical sales and top-performing influencers. Helium 10 also added 11 TikTok Shop MCP tools, including capabilities to view, edit, and delete cost-of-goods entries and manage indirect expenses through AI. Walmart debuts longer Black Friday, Cyber Monday sales events https://www.retaildive.com/news/walmart-longer-black-friday-cyber-monday-sales-events/872747/

Amazon introduces returnless refunds in Europe https://ecommercenews.eu/amazon-introduces-returnless-refunds-in-europe/ Could your keywords or listing content put your Amazon account at risk? Join Or Smamosh for a live Amazon compliance webinar covering suspension risks, prevention, and your questions next week Tuesday, Nov 3rd 9am PST. Register now at https://streamyard.com/watch/xYN5tYNsfaNb

In episode 567 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:57 - Get Free FBA Storage From Amazon!
• 02:33 - Schedule Automated Tasks with an AI Agent
• 04:24 - Walmart Black Friday Days Announced
• 05:46 - New Deal Days Tool + TikTok Shop Influencer Research Update & More
• 11:31 - Returnless Refunds Go Live for Amazon EU
• 13:03 - Check Customer Life Time Value And More
• 15:38 - Next Week’s Free Webinar - Amazon Compliance

What could AI take off your plate? See the launch of a free AI Bootcamp for ecommerce sellers, plus 3 free Claude skills given away on this episode.

Helium 10’s free AI Bootcamp is here to help ecommerce sellers turn AI ideas into practical business workflows. In this episode of the AM/PM Podcast, Bradley Sutton joins Leo Sgovio and Jo Lambadjieva to introduce the course, with lessons for everyone from first-time users to sellers already building automations. Topics range from understanding AI hallucinations to connecting tools, generating images, and streamlining operations. You don’t need a Helium 10 account to benefit from the broader training. Start watching at http://h10.me/aibootcamp and follow the playlist as new lessons are released.

To give viewers a taste of what they can learn, the presenters share 3 free Claude skills. Bradley’s Mature Listing Audit Skill investigates declining Amazon sales by bringing together sales trends, traffic, conversion rates, keyword rankings, competitor insights, and advertising performance through the Helium 10 MCP. In his demonstration, conversion improved while traffic dropped sharply, revealing why sellers should investigate the data before assuming their listing needs a rewrite. The report also identifies lost keywords and potential recovery opportunities, completing in less than 10 minutes according to Bradley.

Leo’s PageSpeed Surgeon Skill tackles another business challenge: a slow website. Using a Google PageSpeed Insights report, it helps identify performance issues and recommend improvements while accounting for essential functions such as analytics, tracking pixels, and signup forms. Leo shares how his optimization work helped raise his website’s performance score from the low 40s to 98 and reduce loading time to less than a second. His demonstration shows how AI can help translate a technical report into practical next steps.

Jo’s SOP Extraction Skill rounds out the session by helping sellers document how work actually gets done. Guided questions draw out the steps, decisions, and exceptions behind a task, making it easier to identify what can be automated and where human judgment remains essential. Together, these examples bring the bootcamp’s purpose to life: helping sellers apply AI to specific problems they face every day. Visit http://h10.me/aibootcamp, start with a lesson that addresses your biggest bottleneck, and put what you learn to work.

In episode 566 of the AM/PM Podcast, Bradley, Leo, and Jo discuss:

• 00:00 - Introduction
• 08:20 - Inside the Free AI Bootcamp for Amazon Sellers
• 10:51 - AI Accuracy, Processes, and Automation Costs
• 13:04 - How to Access the Free AI Bootcamp
• 14:43 - Bradley’s Mature Listing Audit Skill
• 17:05 - Finding Lost Traffic and Keyword Opportunities
• 22:18 - Personal AI Agents for Everyday Tasks
• 25:29 - Website Speed and AI Search Visibility
• 32:10 - How to Use PageSpeed Surgeon Skill
• 36:25 - Jo’s SOP Extraction Skill
• 39:17 - Setting Up Your Process Extraction Project
• 42:16 - Free Skill Downloads and Future Lessons