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AI in Marketing

AI in Marketing

De : Stan Berteloot
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 The latest in AI and Marketing - Hear Tomorrow’s Tech Today AI in Marketing is a human-curated, AI-generated, Short-Form Podcast. This podcast is generated by Voice_Stream. With Voice_Stream give your brand a voice. Automatically convert your text documents into professional-quality podcasts with Voice_Stream. Start you free trial at https://www.getvoicestream.com/© 2026 Stan Berteloot Politique et gouvernement
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    Épisodes
    • NVIDIA & Eli Lilly Launch AI Lab for Drug Discovery; Ofcom Probes X's AI Tool Misuse

      NVIDIA & Eli Lilly Launch AI Lab for Drug Discovery; Ofcom Probes X's AI Tool Misuse
      Jan 13 2026
      In this episode, we delve into the groundbreaking collaboration between NVIDIA and Eli Lilly, who have launched a new AI lab to transform drug discovery. This partnership aims to leverage AI to speed up the development of new medicines, combining NVIDIA's computing power with Lilly's pharmaceutical expertise to streamline the drug discovery process. Next, we discuss Ofcom's investigation into Elon Musk's platform X over concerns about its AI tool, Grok, creating sexualized deepfake images. The UK regulator is assessing X's compliance with the law, with potential fines looming if violations are found. We then explore DaVinci Commerce's strategic financing to enhance its AI-native platform for agentic commerce marketing, aiming to scale consumer engagement for global brands. In other news, OpenAI and Anthropic are taking different approaches to integrating AI in healthcare, with OpenAI focusing on system integration and Anthropic on specialized applications. We also cover AGIBOT Innovation Technology Co.'s U.S. debut at CES 2026, showcasing its AGIBOT A2 humanoid robot and highlighting its market leadership in humanoid robot shipments. Additionally, Kobalt's 2026 Cybersecurity Readiness Roadmap offers SMBs a plan to combat ransomware threats, emphasizing the importance of cybersecurity preparedness. Shifting gears, we discuss AI's impact on brand discovery strategies, with insights from ADWEEK's Jenny Rooney and Moloco's Paul D’Arcy on the changing consumer behaviors driven by AI. Finally, we turn to U.S. President Donald Trump's initiative to prevent AI data center utility costs from affecting household bills, collaborating with tech firms like Microsoft to address these concerns. Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! 📚 Sources: https://nvidianews.nvidia.com/news/nvidia-bionemo-platform-adopted-by-life-sciences-leaders-to-accelerate-ai-driven-drug-discoveryhttps://www.bbc.com/news/articles/cwy875j28k0ohttps://martechseries.com/predictive-ai/ai-platforms-machine-learning/jivox-raises-strategic-financing-rebrands-as-davinci-commerce-to-power-the-new-era-of-agentic-commerce-marketing/https://www.pymnts.com/artificial-intelligence-2/2026/openai-and-anthropic-take-divergent-paths-into-healthcare/https://www.therobotreport.com/agibot-makes-u-s-debut-with-more-than-5100-robots-shipped/https://tldr.tech/founders/2026-01-12https://www.adweek.com/brand-marketing/what-a-new-ai-disruption-index-can-tell-you-about-your-brands-future/https://www.investing.com/news/stock-market-news/australias-lynas-rare-earths-ceo-to-retire-4443345
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      10 min
    • AI's Expanding Role: OpenAI's Real Work Benchmark, Excel's Business Grip, and AI in Health Care

      AI's Expanding Role: OpenAI's Real Work Benchmark, Excel's Business Grip, and AI in Health Care
      Jan 12 2026

      In this episode, we examine the evolving AI landscape and its impact across sectors. We begin with OpenAI's initiative to benchmark AI agents against human performance by requesting real work artifacts from contractors. Next, we explore Excel's enduring presence in business data management and the associated operational risks. A Wharton report and the Remote Labor Index reveal how enterprises are treating AI as a strategic investment rather than a novelty, despite current limitations in AI capabilities.

      We then discuss transparency and trust in AI, highlighting X's open-sourcing of its recommendation code and Anthropic's Claude Code deployment at Allianz. The conversation shifts to AI's integration into daily life, from AI-enhanced collectibles at CES to its role in mountain search-and-rescue operations. We also touch on China's progress in nuclear fusion with its "artificial sun" and a robotics startup accelerating development cycles using NVIDIA's Isaac tools.

      Finally, we return to the health care sector, where OpenAI and Anthropic are advancing AI's role in medical data and workflows, emphasizing the importance of safety and governance. Join us as we navigate these developments and their implications for the future.

      Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

      As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

      Sources:
      https://www.bbc.com/news/articles/cwyxkzjpp87o
      https://www.livescience.com/planet-earth/nuclear-energy/chinas-artificial-sun-reactor-shatters-major-fusion-limit-a-step-closer-to-near-limitless-clean-energy
      https://techcrunch.com/2026/01/09/anthropic-adds-allianz-to-growing-list-of-enterprise-wins/
      https://www.wired.com/story/openai-contractor-upload-real-work-documents-ai-agents/
      https://www.theneuron.ai/explainer-articles/new-wharton-report-shows-ai-in-the-enterprise-is-now-all-about-roi-accountability-and-a-looming-talent-crisis
      https://www.theverge.com/tech/859994/ai-collectibles-funko-pops-amiibo-buddyo-heymates-ces-2026
      Start your VoiceStream free trial today!

      Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

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      13 min
    • Malicious Chrome Extensions, Omnicom's Omni Launch, and AI's Impact on Software Development

      Malicious Chrome Extensions, Omnicom's Omni Launch, and AI's Impact on Software Development
      Jan 9 2026
      In this episode, we delve into the latest cybersecurity breach involving malicious Google Chrome extensions that have compromised the data of nearly 900,000 users by mimicking legitimate AI-powered tools. Security researchers at Ox Security have uncovered these extensions, which were designed to exfiltrate user data from popular large language models like ChatGPT and DeepSeek. We also explore Omnicom's launch of the next generation of its marketing intelligence platform, Omni, which integrates data, media, creativity, and AI to enhance marketing and sales strategies. Retail media networks are becoming central to advertising strategies, using first-party data and AI to enhance personalization and performance measurement, as discussed by executives from Target, Meta, and Oura at a CES panel. Paul Irving from GTMfund emphasizes the importance of innovative distribution strategies for AI-driven startups, highlighting the need for creative, data-driven approaches to reach customers. Adam Kiefaber of Worldpay discusses the importance of aligning PR content with audience expectations to enhance thought leadership and build global influence. We also examine the mixed feelings among workers regarding AI's impact on productivity, particularly in software development, where tools like Anthropic's Claude Code and OpenAI's Codex are revolutionizing the field. Finally, researchers from Tsinghua University and Peking University have developed DrugCLIP, an AI-driven screening program designed to accelerate drug discovery by efficiently scanning the druggable genome for potential ligands. Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! 📚 Sources: https://www.darkreading.com/cloud-security/fake-ai-chrome-extensions-steal-900k-users-datahttps://martechseries.com/predictive-ai/ai-platforms-machine-learning/omnicom-unveils-the-new-omni-an-ai-driven-marketing-intelligence-platform-delivering-measurable-sales-growth-for-brands/https://www.pymnts.com/news/retail/2026/retail-media-networks-turn-data-and-ai-into-growth-engines/https://techcrunch.com/2026/01/08/gtmfund-has-rewritten-the-distribution-playbook-for-the-ai-era/https://www.prdaily.com/turning-thought-leadership-into-global-influence/https://fortune.com/2026/01/08/ai-is-boosting-productivity-heres-why-some-workers-feel-a-sense-of-loss/https://cen.acs.org/pharmaceuticals/drug-discovery/AI-screening-method-speed-drug/104/web/2026/01
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      11 min
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