In this conversation, Prasoon Sinha discusses the integration of Microsoft AI technologies in traffic engineering, emphasizing the importance of communication and the social impact of their projects. He highlights how AI and digital tools enhance project delivery, improve safety, and ultimately contribute to better quality of life for communities. The discussion also explores the future of AI in traffic engineering, focusing on augmenting human capabilities and leveraging global knowledge.

Prasoon Sinha is the Global Director of Digital Solutions at Arcadis, with over 24 years of experience at the intersection of transportation and technology. He is a pioneer in leveraging AI, automation, and advanced data science to reimagine the delivery and operations of transportation systems. Prasoon has worked extensively with state DOTs and local agencies to assist with their digital transformation. His expertise in merging transportation engineering with cutting-edge technology drives impactful solutions that enhance safety, efficiency, and system performance.

Arcadis is the world’s leading company delivering intelligence-driven sustainable design, engineering, and consultancy solutions for natural and built assets. With a mission to improve quality of life, Arcadis addresses today’s most pressing challenges, including climate change, urbanization, and digital transformation. The company operates in over 30 countries, employing more than 36,000 professionals such as architects, data analysts, designers, engineers, project planners, and sustainability experts. Founded in 1888, Arcadis has over 135 years of experience in delivering integrated and holistic solutions across the full project lifecycle.

To learn more about Arcadis, visit their website: https://www.arcadis.com/

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