AI, Attention Economy and Ethical Marketing with Rohit Shetty
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AI, Attention Economy and Ethical Marketing with Rohit Shetty
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In this episode of AI and Marketing, Rohit Shetty explores how artificial intelligence powers the attention economy and why attention has become the scarcest resource in digital marketing.
From AI-driven recommendation systems to the psychology of engagement loops, Rohit explains how platforms shape focus and behavior at scale. More importantly, he outlines how marketers can use AI ethically to create meaningful engagement, empower users, and build trust over time.
This conversation is a must-listen for marketing leaders who want to move beyond vanity metrics and design AI strategies rooted in integrity, transparency, and long-term brand equity.
#AIMarketing #AttentionEconomy #EthicalAI #MarketingLeadership #DigitalTrust #ResponsibleMarketing
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