AEO Decoded Season 2 dives into advanced Answer Engine Optimization strategies. Learn how to optimize content for ChatGPT, Perplexity, Google AI Overviews, and AI search engines through practical, actionable techniques.

How LLMs ingest, chunk, embed, and cite passages, and how to structure pages, passages, and anchors so your answers survive chunking and win retrieval. Learn the five RAG rules: keep sections 500-700 words, front-load key information, use clear H3 headings, make each chunk stand alone, and add citation-worthy sources.

Discover how to architect your content around natural conversation flows so AI systems keep citing you across multiple dialogue turns. In this episode, Gary Crossey reveals the conversation design patterns that transform isolated content pieces into interconnected knowledge networks that AI assistants love.

AI doesn't think in pages—it thinks in conversations. When someone asks ChatGPT, Perplexity, or Google's AI a question, the system doesn't just find one answer and stop. It anticipates follow-ups, looks for deeper context, and tries to maintain conversational continuity. If your content speaks that language, you become the persistent source across the entire conversation thread.

In this episode, you'll learn:

• How to map natural question progressions and follow-up funnels
• The art of conversation-aware internal linking that guides AI systems
• Techniques for testing your conversation patterns with real AI systems
• Common pitfalls that break conversation architecture
• Practical answers to your burning questions in our Q&A Lightning Round

This week's actionable takeaway: Choose your single most important piece of content and create a conversation flow map. Identify the top 5 natural follow-up questions, check if you have quality content addressing each one, and update your original piece with strategic internal links using conversation-aware anchor text.

Referenced in this episode: Episode 6 (Conversation Design) and Episode 2 (Question-Based Content) lay the foundational concepts we're building on today.

Next week: Episode 2.4 dives into RAG-Aware Content Patterns—how LLMs chunk, embed, and retrieve content, and how to structure yours to survive the process.

Resources: Visit aeodecoded.ai for templates, checklists, and bonus content that complement this episode. Subscribe for weekly drops and submit your questions via our Q&A form.

Hosted by Gary Crossey | AEO Decoded Season 2

AEO Decoded makes Answer Engine Optimization simple and actionable. Learn how to optimize for ChatGPT, Perplexity, Google AI Overviews, and AI search. Get practical strategies for schema markup, entity graphs, RAG patterns, and E-E-A-T that help your content get discovered and cited by answer engines.