A Structured Approach to Stakeholder Engagement
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A Structured Approach to Stakeholder Engagement
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In this episode, we discuss a structured approach to stakeholder engagement, focusing on four key groups. Q1 involves highly influential stakeholders significantly impacted by the change. They must be deeply engaged early and through regular interaction. Q2 includes those affected by the change but less influential, requiring proactive communication and reassurance. Q3 consists of stakeholders with minimal influence or impact, needing only broad communication to stay informed. Q4 represents influential stakeholders with minimal direct impact, whose concerns must be anticipated to prevent future resistance. A matrix maps these groups, using influence and interest axes, ensuring engagement efforts are targeted and intentional.
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