A Billion-Dollar Vision in Landscaping?
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A Billion-Dollar Vision in Landscaping?
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What does it really take to build a billion-dollar company in the trades, and create 35 first-time employee millionaires along the way? In this episode, Justin White lays out the boldest vision in the green industry and the relentless leadership required to make it real.
Jeff sits down with Justin, CEO of K&D Landscaping and founder of JW Group and The Disruptors, as he breaks down his “35 by 35” mission, the math behind a $1B valuation, and the leadership disciplines that fuel rapid scale across landscaping, trades, and facility services. They dive deep into KPIs, acquisitions, tech stacks, org chart restructuring, and how elite leaders navigate adversity…especially when momentum stalls. This episode blends strategy, execution, and raw honesty for any founder chasing transformational growth.
Key Discussion Points:
Justin’s “35 by 35” vision
Why the trades can produce billion-dollar companies
The 4 traits of elite CEOs
KPIs that actually drive scale
Building a real growth engine
Acquisition strategy & deal discipline
Tech stack essentials (Aspire, BI, AI)
Leadership through adversity & org chart changes
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