94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford
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94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford
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Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.
Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike on all socials @premier.spike Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points- 00:00 - Introduction to Guest: Taylor Sanford
- 00:43 - Taylor's Background in eCommerce
- 03:44 - Navigating Challenges in a Unique Industry
- 05:40 - Assessing Product Potential: How to Know It Will Sell
- 08:46 - Insights into Product Development
- 11:47 - Timeline: From Product Development to the First Unit on Sale
- 14:17 - Achieving $50k in Pre-Orders
- 15:32 - Marketing Strategies for the Product
- 18:23 - Overcoming Logistics Challenges for European Expansion
- 22:24 - Expanding Reach and Finding New Customers
- 25:49 - Collaborating with Influencers and Sponsoring Athletes
- 31:43 - Advice for New Entrepreneurs
- 34:15 - Future Plans: What's Next in the Next 12 to 18 Months?
- 35:53 - Where to Connect with Taylor and Learn More About Premier Spike
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