In this episode, Francheska delves into the often unspoken challenges of entrepreneurship, particularly the feelings of self-doubt and confusion that arise in the middle of the journey. She emphasizes the importance of learning as you go, redefining success, and embracing the messy process of building a business while managing other responsibilities. Francheska shares her personal experiences and encourages listeners to acknowledge their progress, pivot when necessary, and not to ghost their dreams during tough times.

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In this episode, Francheska Stone discusses her journey into the world of branding and sponsorships, sharing insights on how to effectively negotiate and attract the right partners for content creators. She emphasizes the importance of mindset, practical pricing strategies, and thorough research on potential sponsors to create successful partnerships. Francheska encourages listeners to embrace learning and experimentation as they navigate the complexities of monetizing their content.

Katie Steckly: You're gonna get brand deals in 2026.

Here's how: https://www.youtube.com/watch?v=TKDWEXIgQYk

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In this episode, Francheska Stone shares her personal journey as a mom and entrepreneur, discussing the challenges she faced when illness struck her family, leading her to contemplate quitting her podcast and business. She reflects on the illusion of control in entrepreneurship, the fears of visibility and failure, and the love she has for her work. Francheska emphasizes the importance of embracing imperfection and documenting her journey as she evolves her podcast into a media company for moms.

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This 50th episode is one of the most honest conversations I have shared so far. I open up about a week where work stress, motherhood, and unmet expectations collided and led to a mental breakdown in my bathroom. From unexpected school calls to falling behind on my podcast, this episode reflects the emotional reality many working moms quietly carry.

I share how my need to be misindependent and my lack of communication added to the overwhelm, and why learning to ask for help matters. This episode is for moms and women navigating burnout, emotional overload, and the pressure to hold everything together while building a life and career.

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What happens when you finally leave your 9 to 5 and realize consistency does not suddenly get easier? I am sharing the real story behind my transition from litigation paralegal to full time podcaster and what consistency actually cost me.

From setting boundaries to building community and earning sponsorships, this conversation is a reminder that you do not need perfect conditions to keep showing up. If you are a woman navigating career change, motherhood, and personal growth, this episode is for you.

✉️ Stay Connected with Francheska

If this episode hit home for you, don’t just let it be background noise. Join the 9 to 5 Mom Newsletter to unlock the exclusive book club, office hours, and bi-weekly business + productivity hacks for moms.

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In this episode of 9 to 5 Mom with a Pod, I’m sharing the pivot, the moment I realized my podcast and business needed to evolve into something more honest, more human, and more real. After years of listening to celebrity interviews focused only on success stories and highlight reels, I found myself craving deeper conversations about fear, failure, self-doubt, and the messy middle of building a career while raising a family.

This episode is an invitation to step away from perfection and into authenticity. If you’re tired of highlight reels and craving real talk about what it actually looks like to grow, struggle, and keep going, this episode is for you.

✉️ Stay Connected with Francheska

If this episode hit home for you, don’t just let it be background noise. Join the 9 to 5 Mom Newsletter to unlock the exclusive book club, office hours, and bi-weekly business + productivity hacks for moms.

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In this episode, I share my 2026 business strategy and the lessons I learned from 2025. I talk about my pivot to Pinterest for podcast growth, focusing on sponsorships, and turning random pick-your-brain calls into subscriber-only office hours. I also share how I’m shifting from content creator to CEO, building systems, delegating tasks, and working smarter, not harder.

If you’re building a business or podcast, I hope my journey gives you practical ideas and inspiration to focus on what truly moves the needle.

✉️ Stay Connected with Francheska

If this episode hit home for you, don’t just let it be background noise. Join the 9 to 5 Mom Newsletter to unlock the exclusive book club, office hours, and bi-weekly business + productivity hacks for moms.

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If your coaching strategy looks right but still is not working, the problem might not be your offer. It might be your identity. In this episode, I talk with Cailen about why identity clarity must come before strategy.

We talk about the reality of starting messy, avoiding quick win pressure, and why small group offers and simple platforms can help you build something sustainable and aligned. If you’re feeling stuck, burned out, or questioning your path, this episode will help you reset and move forward with clarity.

Loved Cailen Ascher's story and want to go deeper into their world? Start here:

• Website: https://www.cailenascher.com/
• Instagram: @cailen.ascher

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