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Host: Nancy Hassel, Founder of American Pet Professionals

About This Episode: In this solo episode, Nancy Hassel tackles the trending topic of being demure on TikTok and other social media platforms. While the trend may be taking over, Nancy offers a different perspective: when it comes to promoting your pet business, now is not the time to be demure. Drawing from her experience and insights in the pet industry, she shares why being assertive and confident in your marketing approach is crucial for success.

Episode Highlights:

• An overview of the “demure” trend on TikTok and its impact on social media.
• Why pet business owners should resist the temptation to be overly modest or understated in their expertise, skills, and experience.
• Nancy’s advice on balancing trends with authenticity in your marketing strategy.

Call to Action: Tune in to hear Nancy’s take on why it’s essential to be bold and unapologetic when promoting your pet business. And to learn how to not let that imposter syndrome kick in or worry about what everyone else is doing.

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Music: "You Can Do More" by lemonmusicstudio