70. Marketing in Seasons (Not Algorithms)
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70. Marketing in Seasons (Not Algorithms)
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Marketing advice loves to focus on algorithms, schedules, and “showing up every day,” but real life doesn’t work that way. In this episode, I talk about why marketing works better when you think in seasons instead of urgency and how to stay visible without forcing yourself through burnout.
I share how life, energy, and business seasons all impact the way we show up in our marketing, and why consistency doesn’t mean perfection or doing everything all the time. This episode is about giving yourself permission to simplify, honor where you are, and build marketing that supports your life instead of competing with it.
In this episode, I talk about:
- Why marketing urgency creates unnecessary pressure
- The difference between life seasons, energy seasons, and business seasons
- What consistency really looks like when life is full
- Why you don’t need every platform in every season
- How systems and support keep your marketing steady during low-capacity times
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