7 Hard Won Lessons for Successful Content Marketing to Scientific Audiences
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7 Hard Won Lessons for Successful Content Marketing to Scientific Audiences
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In 2007, Nick Oswald sat down at his kitchen table and started writing a blog he called "Bitesize Bio". In 2023 this "blog" is now a content platform loved by hundreds of thousands of bioscience researchers and supports lead generation and nurturing for many companies in the sector.
How was this platform bootstrapped from scratch? How can it compete in organic search with multinational biotech companies and major universities? And why is it still around and still loved by so many scientists? The answers to this lie in a series of basic founding principles and lessons learned over a winding 16-year journey.
Listen as Nick distills these answers into 7 lessons that you can use to elevate your understanding of and get better results from your own content marketing.
Watch the full presentation here: https://events.bitesizebio.com/7-hard-won-lessons-for-successful/9d706a26766c3aa4998b/
Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/
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