Want to charge more and stop competing on price? In this Profit Playbook episode, host Scott Harris sits down with brand strategist Matthew Barroccu (New Realm Creative) to unpack a practical 5-step brand strategy any SME can use to become the only choice in their market, even on a small budget.👉 Book a meeting with one of our partners: https://www.greenandco.com/contact-us/You’ll learn - Brand vs. logo: what a brand really is (mark + product + values & associations) - The 5-Step Brand Plan: Spirit → Focus → Different → Trend → Action - Onlyness positioning: how to be perceived as the only choice - Finding your focus: opportunity scoring and the Boston Matrix in plain English - Differentiation that sticks: the “lie your market believes” and how to break it - Ride the right trends: macro vs. micro (without chasing fads) - Customer journey mapping: turn strategy into actions that drive profit Real-world examples discussedLiquid Death, Five Guys, Apple, Peloton — plus how we applied these ideas at Green & Co.Contact Matthew Barroccu:

📧 matthew@newrealmcreative.co.uk

🌐 www.newrealmcreative.co.ukLearn more about working with us: https://www.greenandco.com/contact-us/👉 Watch next (playlist): https://www.youtube.com/playlist?list=PLqwUT_JbSI1gac8j19865QlarFqDC8UbRLike | Share | Subscribe#ProfitPlaybook #BusinessGrowth #SmallBusinessTips #TaxPlanning #AccountingAdvice #GrowYourBusiness #SMEs #BusinessOwner #UKBusiness #BusinessAdvice #HowTo #BusinessGrowth #BrandStrategy #Branding #Differentiation #Pricing #CustomerJourney #MarketingStrategy