#6 Fellow Travellers
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
#6 Fellow Travellers
-
Lu par :
-
De :
À propos de ce contenu audio
Andreas and Jason, how do you make the most of a company’s heritage? Today’s episode is crossing the Atlantic Ocean. While we in Germany call it history marketing, in Washington D.C. they call it heritage management. Of course, clients in the US and Germany worry about different pitfalls when looking back on their company’s culture and heritage. Apart from that, there are not many differences between Jason Dressel, CEO of history factory, and Andreas Plöger, our history research team leader, and host Dr. Bettina Fettich- Biernath. They happily discovered a lot of similarities on both sides of the pond – e.g., the transformation of a company’s heritage into a better performance, digging up golden nuggets, and a need for new narratives about founding figures.
https://www.birke.de
https://birke.de/storys/
https://www.historyfactory.com
https://www.historyfactory.com/insights/rebranding-the-history-factory-way/
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !