Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.

In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.

The girls discuss:

♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)

♡ What Disney's pixie dusting teaches us about building a brand people want to be part of

♡ What makes content feel human vs. robotic

♡ The magic Venn diagram of your content

♡ How to pass the wine test

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ IG post: Adam Mosseri post about AI and the future of Instagram

This episode was edited by Adrienne Cruz.