There’s a lot of real estate marketing advice that sounds good in theory—but feels exhausting, awkward, or downright gross in real life.

In this episode, I’m breaking down the five marketing “rules” I don’t follow anymore, why I stopped, and what I do instead. These are the shifts that allowed me to build a referral-based business that actually fits my life, my energy, and how I believe trust is built.

If your marketing feels heavy, forced, or misaligned, this episode is an invitation to question the rules you’ve been following—and decide what you’re ready to let go of.

What You’ll Learn:

• Why social media is optional—not required—for a successful real estate business
• Why you don’t have to cold call (or make 100 calls a day) to be effective
• How constant bragging can erode trust instead of building it
• Why sounding “professional” can actually make your marketing less effective
• The difference between supporting clients and pushing them to be ready
• What to focus on instead: consistency, familiarity, helpfulness, and being human

Mentioned in This Episode:

• Referrals on Repeat — my 12-month sphere marketing calendar designed to help you stay top of mind without living online
  👉 happyagent.co/ROR

If your marketing feels draining, this isn’t a sign you’re bad at marketing—it’s probably a sign you’re following rules that don’t match how you build trust.

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