48: Selling the invisible
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48: Selling the invisible
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What drives your decision on purchasing services? Certainly, a big part is about managing risks. And this is one of the main reasons why vendors are aiming to this point. However they call it - risk management, evidence-based argumentation, or simply emphasising their general experience - in the end, they all target one emotion: The fear of failing by having taken the wrong decision. How to avoid this trap and why it demands a lot of discipline, is discussed in our today's episode.
Please note: All English content is now available on a separate channel for your convenience. Please browse for "The Credopard Cast - English Edition" for keeping your weekly update on sales, recruitment and service.
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Available on Amazon Music: https://music.amazon.com/podcasts/9e802ffe-7bbe-4eb5-ad81-e2418331f2ce/the-credopard-cast---english-edition
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