Logan sits down with Nick Schiffer, founder of NS Builders, to unpack what it really takes to build a brand so strong that clients wait five years to hire you.

With over 400,000 followers across platforms, NS Builders is widely recognized for high-end craftsmanship and polished content—but this conversation goes far beyond Instagram. Nick shares how intentionality drives everything: from floor transition details and branded clothing to proposal books, employee handbooks, and long-term trust with clients.

If you want to understand how brand, systems, communication, and consistency compound over time to create real market leverage, this episode is a masterclass.

🎯 Timestamps:

00:00 — How NS Builders became a brand remodelers study
03:00 — What "intentionality" actually means in construction
07:30 — Content first: building high-end perception before high-end projects
11:00 — Turning storytelling into long-term client trust
15:30 — Communication as the true differentiator
18:45 — Imposter syndrome and leveling up internal systems
23:00 — The 14-month "Our Process" book and branded documents
30:00 — Cohesive branding across proposals, publications, and touchpoints
33:45 — Why uniforms and branded gear matter more than you think
40:45 — Should every builder build a brand?

This episode breaks down the iceberg beneath the polished projects—showing how internal systems, communication discipline, and relentless brand consistency are what actually fuel the external reputation.

Listen now to learn how intentional branding can transform your building business