Welcome back to The Tourism RESET. In this episode, I speak with Vitória and her son Alex, mother and son from Cristalino Lodge, a world leading ecotourism lodge in the Southern Amazon, Brazil.

A butterfly and a red flower carry Vitória's name, living tributes from scientists to a life devoted to the Amazon. When she was called 'crazy' for her vision to protect a region in the Southern Amazon and bring people from around the world to experience it, Vitória stayed true to her intuition.

What began as a deep knowing grew into Cristalino Lodge, now safeguarding 11,399 hectares of rainforest (equal in size to two Manhattans). It's a world-leading research hotspot, a sanctuary of immense biodiversity, and a living classroom where over 13,000 children have explored its trails.

In this conversation, Vitória and Alex reflect on how it all began, why education and science sit at the heart of their work, and how tourism - done with right - can become one of the most powerful forces to protect nature and uplift communities in a region that has long been under threat.

If you enjoy this conversation, be sure to check out my best learning resources for travel professionals and purpose-led tourism businesses. Created for those ready to reimagine and reset tourism for people, places, and nature. Visit The Tourism RESET.com

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Special thanks to Senderos who made this conversation possible.