Episode 10: So you want to start a podcast. In this episode we talk about how podcasting is blowing up and answer the "Should I start a podcast?" question. Instead of theoretical advice, we break down exactly how we turned our existing long form content into the 3:03 Podcast without doubling our workload. You'll learn which tools actually save time, how to repurpose content you're already creating, and why many readers prefer listening during activities where reading isn't possible.

This is the story about how to start a podcast on Spotify.

Timestamps:

• 00:00 Why newsletter folks keep asking about podcasting
• 00:21 When audio makes more sense than text
• 00:56 What your readers get from listening
• 01:09 How we built the 3:03 Podcast on Spotify
• 01:36 Reaching readers who don't have time to read
• 02:09 Current podcast consumption habits
• 03:55 Getting first drafts done with Notebook LM
• 05:47 Making it sound good with Descript
• 07:31 Distribution without the headaches via Transistor
• 10:33 Is podcast money worth chasing yet?
• 11:44 The real costs and time commitment
• 12:51 What early listener data tells us
• 13:47 Alternatives to full-length podcasts
• 14:09 Your simplest path from newsletter to podcast

Some free Reply Two resources available 24/7

Listen at https://replytwo.com/podcast
Wiki and Prompt Library: https://replytwo.com/wiki
Boring Long Form: https://replytwo.com/wiki/podcasting
Boring Blog Post: https://replytwo.com/blog/how-to-start-a-podcast-on-spotify

Episode 9: A Creator's guide to A/B testing. In this episode we tackle that gut-punch feeling when your carefully crafted newsletter disappears into subscribers' inboxes without a trace. Learn how to shift from guesswork to data-driven strategies that work.

So, this one is really all about answering the questions: "What is A/B Testing?" and "How to get started with A/B Testing?".

We'll cover which elements to test so you can understand what truly resonates with readers. Plus, discover why focusing your tests (and avoiding common mistakes) leads to those compound gains that separate growing newsletters from stagnant ones. Featuring real-world examples where tiny changes delivered major engagement boosts.

Timestamps:

• 00:00 The newsletter black hole phenomenon
• 00:55 Why data beats gut feelings every time
• 01:24 Split testing explained (without the jargon)
• 03:15 Real creators, real results
• 05:13 What elements actually move the needle
• 09:42 The "test one thing" rule you can't ignore
• 12:39 How most creators shoot themselves in the foot
• 13:54 Small gains → big results (compound interest for newsletters)
• 15:30 Your first test: simpler than you think
• 16:46 From spreadsheet tears to actionable insights

Some free Reply Two resources available 24/7

• Listen at https://replytwo.com/podcast
• Wiki and Prompt Library: https://replytwo.com/wiki
• Boring Long Form: https://replytwo.com/wiki/a-b-testing

Shout out to Dan Oshinsky and Inbox Collective for their insights: https://inboxcollective.com/a-list-of-things-you-can-a-b-test/

Episode 8: Overcoming the creator's paradox one realization at a time. In this episode, we follow Cora, a fictional creator based on very real pain, as she scales her newsletter to 48,000+ subscribers… and nearly burns out doing it. What starts as success becomes a trap. The better she gets at delivering value, the less time she has to create it. We walk through her failed attempts to offload the work with freelancers, generalists, marketing agencies, and the breakthrough that came from finding a true newsletter operations partner.

This episode is for any creator stuck doing too much, too manually, for too long. We break down what actually helps, what doesn’t, and how to buy back your time without giving up growth.

Stuck in newsletter ops hell? You don’t need more hours, you might need the right email marketing company.
Timestamps:

• 00:00 The creator’s dilemma
• 00:51 Meet Cora and the paradox of growth
• 01:30 What happens when ops take over
• 06:55 Freelancers, agencies, and dead ends
• 11:32 The turning point
• 15:51 What changed when she finally got help
• 18:40 Lessons for any creator feeling stuck
• 19:52 Is it time to get your time back?

Some free Reply Two resources available 24/7

• Listen at https://replytwo.com/podcast
• Wiki and Prompt Library: https://replytwo.com/wiki
• Boring Long Form: https://replytwo.com/email-marketing-company