Couverture de 2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

De : David C. Baker and Blair Enns
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 Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns Direction Economie Management Management et direction
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  • Decoy or Anchor?

    Decoy or Anchor?
    Feb 25 2026

    Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.

    Links

    "Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com

    "The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
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    21 min
  • We Are All Closet Socialists

    We Are All Closet Socialists
    Feb 11 2026

    Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David encourages entrepreneurial leaders to set clear standards, give staff more freedom, and institute kind accountability, for them and ourselves.

    Links

    "Countering Your 'Central Planning' Tendencies" by David C. Baker for punctuation.com
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    20 min
  • Shower Your Way to Sales Success

    Shower Your Way to Sales Success
    Jan 28 2026

    David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when unforeseen events unfold within sales conversations.

    LINKS

    "Can Improv and Cold Plunges Improve Your Sales?" by Blair Enns for winwithoutpitching.com

    Blair's interview on the Undisputed Authority podcast with Liam Curley

    What Doesn't Kill Us by Scott Carney
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    21 min
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