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What does it really take to build a profitable business while raising a family—and still like your life? Jennifer joins us with a story that starts in a delivery room and a bakery build-out and grows into a 20-year company she eventually sold. We pull back the curtain on the nine pillars she now uses to help women prioritize profit, protect their time, and grow a business that can thrive without burning them out.

We get practical fast: how to price with data instead of emotion, track time to uncover hidden labor, and guard your gross margins so there’s money left for subscriptions, overhead, and your paycheck. Jennifer explains why simplifying offers can unlock growth—like trimming 72 SKUs down to 16—and how a focused niche turns you from forgettable to top-of-mind. You’ll hear the difference between selling “cookies” and selling “gifts,” and how a photographer quadrupled revenue by choosing real estate over everything else.

Community becomes a strategy, not a nice-to-have. Jennifer lays out the Fab Five advisory circle—an industry peer, a seasoned mentor, an operator outside your field, a younger spark, and a trusted confidant—so you have wisdom, innovation, and emotional safety on speed dial. On the sales front, we reframe follow-up as care, not pressure, with simple email cadences, value-first touch points, and even handwritten notes that cut through the noise. Along the way we talk boundaries, presence at home, and getting kids involved so the lessons of grit and service become a family legacy.

If you’re a mom founder aiming for profit, simplicity, and staying power, this conversation hands you a blueprint: niche clearly, price bravely, follow up consistently, and let your community lift you. Loved the episode? Subscribe, share it with a friend, and leave a quick review so more moms can build businesses they love.