265: Never Use False Exclusivity and Scarcity
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265: Never Use False Exclusivity and Scarcity
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“Only 2 days left to get this course!”
“Only 2 seats left in my program!”
These are examples of false scarcity and false exclusivity, and we’re going to talk about why you should avoid this in your business.
False exclusivity is when a coach, consultant, or business owner makes it seem as if only certain people or a certain number of people can buy their services.
You'll learn:
- What's false scarcity in coaching and consulting?
- What's false exclusivity?
- How to avoid these unethical marketing tactics
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🎧Episodes mentioned in this episode (You SHOULD listen to):
259: The Pressure Cooker Sales Script
▶ Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop
Mentioned in this episode:
Ready to get crystal clear on your WHY so you can scale your business ethically?
Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop
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