Automating your Instagram DMs might sound like the ultimate time-saving solution, but what if it's actually slowing your growth? DM automation isn't a one-size-fits-all strategy and using it too early can damage trust, relationships, and sales. In this episode, you'll hear why it's so important for early-stage founders to stay hands-on in their inboxes in order to deeply understand their audience, refine messaging, and create offers that truly convert. You'll learn how real conversations provide invaluable insights into objections, buying triggers, and audience language – insights that automation simply can't replicate. You'll also learn clear criteria to assess when automation does make sense, including high message volume, repeated questions, and the need for faster response times. Emma outlines the best places to use tools like ManyChat, as well as critical moments where automation should never replace a human, such as sales conversations, pricing discussions, and relationship-building moments.

Listen in as Emma explains:

• Exactly what you shouldn't replace when you automate your DMs

• How long founders should stay hands-on in their DMs in order to sufficiently learn their audience

• The specific tasks that automation works beautifully for in your social posting workflow

And so much more!

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