Why does event content fail to deliver real business growth—especially in B2B?

In this episode of Event About It, host Megan Martin, CMP sits down with Devin Bramhall, a longtime B2B marketing leader, to unpack why so much event content misses the mark and why the issue isn’t volume, platforms, or distribution.

It’s context.

As brands invest more in events, activations, and content creation, many teams find themselves producing more assets—but seeing less impact. This conversation breaks down why “we need more content” has become the default ask, how that thinking disconnects events from growth, and what actually makes event marketing work.

In this episode, we discuss:

• Why event content often fails to generate ROI

• The difference between content creation and business outcomes

• How B2B event marketing loses effectiveness without context

• Why marketing activity gets prioritized over growth strategy

• What actually drives growth from events, content, and marketing

If you’re responsible for event strategy, marketing performance, or growth—and you’re questioning why your content isn’t landing—this episode provides clarity, language, and a better framework to move forward.

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🎧 Don’t miss the after show for a deeper conversation on leadership, content strategy, and the questions CEOs should be asking instead.

Connect with the Guest:

https://www.devinbramhall.com/