Couverture de 2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization

De : 2 Regular Guys Talking Decoration and Personalization
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 2 Regular Guys... talking decorations, personalization and customization every Friday.2022 Direction Développement personnel Economie Management et direction Réussite personnelle
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    • Trade Show Strategy That Works: Before, During, and After the Show

      Trade Show Strategy That Works: Before, During, and After the Show
      Jan 16 2026
      Trade shows can be one of the most powerful growth tools in your business or an exhausting expense with little return. The difference is having a clear plan before, during, and after the show. This week on 2 Regular Guys, we welcome back Angie Meese, sales consultant for UxPrint and the creative force behind That Shirt Shack. Angie shares practical strategies for preparing before the doors open, staying intentional on a busy show floor, and following up in ways that turn conversations into real, long-term relationships. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/p8IzatRF02I Dad Joke Terry: Did you know I had a job interview at UPS? I apologized for being late because I went to the wrong address, and they made me a regional manager. Trade Show Strategy That Works Terry: Welcome back. Before we dive into trade show strategies, remind our listeners about you and your story in the industry. Aaron: When you are evaluating a trade show, what are the key signs that tell you this one is worth your time and investment? Terry: What does strong pre-show preparation actually look like, and what are most people skipping that hurts them before the show even starts? Aaron: You have worked shows from multiple sides of the industry. How does your approach change when you are selling versus when you are building long-term relationships? Terry: What are the must-have tools, materials, or systems you bring with you to every show that make your life easier afterward? Aaron: How do you use social media before and after a trade show to extend the life of the event beyond the show floor? Terry: Looking back, what is one lesson from an early trade show experience that still shapes how you approach events today? Aaron: What does effective post-show follow-up look like after an event? Terry: Anything we missed today that could help people at an upcoming show? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/3XHYyd5TjBY OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeDemystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems: Learn from Erich Campbell about digitizing for patches.DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% OffDTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore Trade Shows Impressions Long Beach, CA – January 22-24, 2026DAX Kansas City, MO – February 20-21, 2026ASI Show Forth Worth, TX – March 9-11, 2026Graphics Pro Expo, Irving, TX – March 12-14, 2026Impressions Atlantic City, NJ – March 26-28, 2026DAX Dayton, OH – April 24-25, 2026DAX Chicago, IL – May 15-16, 2026DAX Tampa, FL – May 29-30, 2026DAX Nashville, TN – June 19-20, 2026ASI Show Chicago, IL – July 21-23, 2026DAX Twin Cities, MN – August 7-8, 2026Graphics Pro Expo, Long Beach, CA – August 13-15, 2026Graphics Pro Expo, Cleveland, OH – September 10-11, 2026Printing United Expo, Las Vegas, NV – September 23-25, 2026Impressions Dallas, TX – October 22-24, 2026All dates and events are subject to change
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      1 h et 8 min
    • 10 Things We Want to See Next in Garment & Product Decoration

      10 Things We Want to See Next in Garment & Product Decoration
      Jan 9 2026
      Every year, we take a step back and ask a simple but important question. What do we really want to see change or improve in the garment and product decoration industry? In this annual tradition, Aaron, Erich, and Terry share their list of 10 things they hope to see in the year ahead. From meaningful innovations and smarter processes to shifts in mindset and industry culture, this conversation is about progress that actually helps shop owners run better businesses. And as always, this is not a one-way conversation. We want to hear your ideas, your frustrations, and your hopes for the future. Join us live and add your voice to the discussion. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/F-uPGvItDf0 Dad Joke Terry: I was going to quit all my bad habits for the new year Then I remembered that nobody likes a quitter. 10 Things We Would Like to See in 2026 Last year… Here is our update for the first week of 2026 Terry: High School and College Internship Program. Regulators, tell us. What are you seeing?Aaron: A Focus on Mindset Training for Business Owners. It was pretty much my solo focus, so I hope it came true. Not sure if I was just around it more, or if we are seeing more of it. I’ll keep carrying the flag.Terry: Promotions Calendar. I’m hopeful. Regulators?Aaron: Better Eco-Friendly Solutions Across All Decorating Methods. Unfortunately, I feel like AI took the focus off this, and so I feel like we need to get back on track in 2026.Terry: Think Outside the Box for New Employees. I think the world has changed a bit…Doug Sobel: My unicorn hope is to see someone creates dtf that would have the softness of dye sub with the color saturation of DTF to be able to do transfers on any type of fabric. no more plastic feeling.Craig Bradley: Some insight into laser engraversSimply Embroidery: How to utilize internshipsRamona McKee: White toner might be the back-burner tech, but it is out there, and it does a great job for what it does. Regulators – Any updates?Terry: Calming Down of the DTF Industry. I’ve seen a calming and more consistent approach in the “how to” of DTF printing. Still early, but I think we’re in a good place.Aaron: More diversity in the blanks distributors. Unfortunately, it has been less than it feels like. Terry, I know you are going to talk to this later.Terry: Blue Checkmark as Recognized Authority. I think it’s still the Wild West for a while.Erich: Embroiders Getting a Seat at the Large Industry Table. At Printing United, I was happy to see embroiderers at the table when it came to the burgeoning world of digital print and fulfillment, as well as simply being more present in the larger conversations. I think that we still have a long way to go as far as really owning our part in the space, though watching large trade organizations recognize our percentage and pedigree in the market was fulfilling. Terry: Consolidation slow down It feels like every time we go to a tradeshow or have a guest here on 2RG, we hear about a company that’s been gobbled up by another. America West Airlines was awesomebought US Air and took their name, and quality of travel went downbought American Airlines and took their name, and quality of travel went down again I feel like we need a scorecard to keep upGarment and product decoration has always been a personal one-on-one type of interaction.We’re on track right now to lose a lot of that Aaron: Strength-Led Business Design – I see a lot of business owners who are focused on their weaknesses, the comparison trap. And the worst trap of all – Trying to be all things to everyone. Owners building roles, schedules, and offers around what they are good at, not what the industry says they “should” do.See exhausted business owners because they are trying to build businesses that fight who they are. The comparison trap pushes owners to focus on gaps, weaknesses, and what they think they “should” be doing based on someone else’s success.Instead of asking, “What am I bad at and how do I fix it?” the better question becomes, “What am I naturally good at and how do I build around that?”Example – Someone who is highly relational. Love the connection, consulting, and relationships. But they compare themselves to someone who is “successful” in selling online, focusing on transactions. If they focus on strengths = business they love. SVPsThis is exactly what the 13 business owners in the Accelerator are doing. They are not just ...
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      1 h et 21 min
    • The Planning Reset: Building a Clear, Profitable Year Ahead

      The Planning Reset: Building a Clear, Profitable Year Ahead
      Dec 19 2025
      As another year wraps up, it’s time for our annual planning conversation, but this one hits differently. In this yearly tradition, Terry and Aaron step back from the noise to help you reset, refocus, and plan for a year that feels clear, intentional, and sustainable. Instead of piling on more goals and tools, they walk through how to review the past year honestly, simplify your priorities, and make smarter decisions that support both your business and your life. This episode is for shop owners who want fewer surprises, better margins, and a plan that actually holds up once the year gets busy. If you’re ready to move into the new year with confidence instead of chaos, this is the planning conversation you want to be part of. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/uSUYkdSPySM Dad Joke Aaron: Why was the snowman digging through the bag of carrots? He was picking his nose Planning for 2026 and Beyond Last year… Terry: Let’s do my favorite thing, make a list! Sit down and think about what you would like to accomplish in your business in 2026. Anything from increasing sales, adding production capability, being more efficient, hiring a new employee, or even coming up with a new logo. I like to list 20 things without stopping. The deeper in the list, the more creative thinking is what I’ve found. After you make your list, pick one thing to dig deeper into and build a plan to get there. Aaron: I love a good list, too, but you know me, always the contrarian. Build a “No List” Before You Build the Plan. This is a list of things, opportunities, and even people you need to say no to. Because every yes costs something, and most of the stress we carry in our businesses comes from yeses we never should have made in the first place. Saying no is what creates space. Space to say yes to opportunities that are a fit, clients you actually enjoy working with, and real possibilities that feed your zone of greatness. Things you say yes to out of ego. Just because you can do it, or because it looks good on paper, does not mean it belongs in your business. (Long Beach, SkillsUSA)Decisions based solely on money. If your gut is throwing up red flags but the dollars are tempting, pay attention. There is usually a pattern there worth noticing.What decisions can I eliminate or pre-make so I am not reacting all year? Pricing exceptions. Rush jobs. Custom one-offs. Vendor swaps. Client expectations. If you keep “deciding” the same things over and over, that is not flexibility. That is friction.If your plan does not remove decisions, it will not remove stress. Terry: Try something brand new! It’s easy to stay with the status quo, but you’ll never grow your business or grow personally, trudging along doing the same old things. This doesn’t have to be a big capital expense. Try a new workflow to be more efficient. Order some specialty ink if you’re a screen printer and experiment. Order some different films and test them on your DTF transfers. Experimentation breeds innovation that breeds new opportunities. Aaron: I’m going to stick with my less-is-more theme. This is normally Terry’s place to bring me back down to reality, but I love that the tables have turned this year. Build the Year Around One Profit Driver. Choosing one primary profit driver for the year can make a massive difference. When you try to improve everything at once, it becomes overwhelming, and then nothing actually improves. Better planning means choosing where improvement truly matters. Not all growth levers are equal. One usually does most of the heavy lifting. (Decrease Expenses, Increase Revenue, Increase Margin) Improving average order size, tightening production speed and consistency, raising prices with clearer value and expectations, and saying no to low-margin work that blocks better ordersAsk, “If we improved only one thing by 10 to 20 percent this year, what would most improve our profit and peace of mind?” Terry: Where do you want to be in 5 years, 10 years? Maybe you want to be doing exactly what you’re doing now. Maybe you’re considering retiring or doing something else moving forward. Are you positioning your business to turn over to the kids, or even sell in the future? Take a look now at what things would need to look like for that kind of transition. You can start now positioning for that intended eventuality. Future You Party The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up ...
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      1 h et 13 min
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