When you are a social media influencer, you are basically selling a BRAND. That’s the product! While the major social media platforms are great and have tons of perks, they are not the only players in this game.

Podcasting, Radio shows, Talk shows, and Speaking engagements are all high dollar revenue streams for the right people. Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting.

A few of the Benefits of Podcasting:

• Podcasting is an Alternative to Video
• Increased Traffic Generation
• Helps in Building Better Relationships with the Audience
• Easy to Create
• Podcasts are Highly Engaging
• Improves Public Speaking Skills

You may think of podcasting as just another platform to share content with your audience, but in reality, it is so much more than that. Podcasts are an authority platform. Unlike popular social media channels, you aren’t simply writing a caption or sharing a picture. With a podcast, you’re broadcasting your thought leadership from a far more prestigious vantage point than Instagram or Facebook.

Many creators jump into podcasting hoping to book paid sponsorships or convert listeners to clients. This is just the beginning of what podcasting has to offer.