Running one event is hard. Running 19 in a single year sounds impossible.

I sat down with Heidi Henrisken (Executive Director of VR Nation) to ask her how they are physically pulling this off.

This year, they are running a full National Conference in Denver plus an 18-city "Roadshow" where they drive a van across the US to host local workshops.

We break down the logistics of the "Tour Bus" model, why they decided to charge only $25 for tickets, and how they manage the workload without a massive staff.

📋 In this episode, we discuss:

00:00 – Introduction & The Rebrand to VR Nation

05:36 – Going National: The strategy behind the expansion

09:18 – The "Village" Model: Managing 40+ Volunteers

11:56 – The 5 Advisory Boards (and why they are Operators Only)

14:20 – Competitive Collaboration: Solving the advocacy crisis

17:47 – The Roadshow Logistics: Driving a van to 18 cities

25:13 – Building Culture: The Housekeeping Olympics & Golden Toilets

30:16 – Future plans for the VR Nation Academy

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