#136 Sardine Fasting, Startups Funding & Wellness Industry Backlash?
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#136 Sardine Fasting, Startups Funding & Wellness Industry Backlash?
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First up, the team look at the news that fitness and wellness startups raised $2 billion in 2025, with the category seeing a healthy year-over-year increase amid the rise of wearable tech, lab-testing brands and more https://athletechnews.com/investors-pouring-money-into-fitness-wellness-startups-wearables-2-billion/
Next up, it's the trend everyone's talking about... Sardine Fasting. Experts warn it's a terrible idea, but that's not stopping a shoal of wellness influencers giving it a go. What do you reckon Oli makes of it?
And looking to the future Adrienne has a prediction… are we on the verge of a wellness industry backlash?
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