132: Skate where the poke is going
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What if the reason you can't find the right name for your experiments is because you're asking the wrong question?
In this one, we tackle a deceptively simple question from friend-of-Tentacles Matti about behavioural scientists, voting SMS messages, and which Cynefin domain they're playing in. This spirals into a wonderfully messy exploration of why simulation has limits, why "safe to fail" needs better words, and what ice hockey can teach us about working in uncertainty.
Including-but-not-limited-to:
- Why the person who thinks they can predict things in complexity is the most wrong of all
- An ice hockey metaphor that might finally make Cynefin dynamics click (featuring goosebumps, but not just because it's cold)
- How Multiverse Mapping deploys simulation for coherence testing, not fortune telling
- The liminal zone between complicated and complex – and why most "experiments" live there
- Why you can't measure a system without changing it
- The profound difference between "conditions and consequences" vs "cause and effect" thinking
- Why "poking reality" might be better than probes, scouts, or bets (or why we still can't decide)
This one's for anyone who's tired of treating complex human behaviour like it's a physics problem – and anyone who's wondered why their "experiments" keep failing even though the logic seemed sound.
Links and references:
- Matti J Heino (posed the question about voting SMS)
- Dave Snowden (Cynefin framework, Ritual Dissent)
- Jen Briselli (ice hockey player and fellow complexity wonk) https://medium.com/topology-insight/head-up-feet-moving-b56e60867190
- Wayne Gretzky (Canadian hockey player, "skate where the puck is going" quote)
- Ursula Le Guin (author, Earthsea series, concept of "true names")
- Sun Tzu (conditions and consequences thinking)
- Cynefin Dynamics https://cynefin.io/wiki/Cynefin_Dynamics
- Liminal Cynefin https://cynefin.io/wiki/Cynefin_Domains
- Tom's bounded applicability diagram https://triggerstrategy.com/pitch-provocations
- Multiverse Mapping: https://multiversemapping.com
- Matthew principle / Matthew Effect ("to him that has riches, more will come")
- Schrodinger's cat / superposition
- Episode 131: Safe to Fail Boops: A Pragmatic Critique of Business Experimentation (mentioned as previous episode)
- Why Does the Pedlar Sing? (on advertising, branding, and fame)
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