Are you using your personal buying anxiety to set your business prices?

You’re not undercharging because of imposter syndrome.

You’re undercharging because you're projecting your Target-run sticker shock onto business clients with six-figure budgets. And it’s costing you revenue, respect, and the capacity to lead like a real CEO.

If you’ve been nervously justifying your rates or “waiting to feel ready” to raise them, this episode is your wake-up call.

Dawn unpacks why pricing based on “what feels fair” is a business trap, how undercharging chokes your ability to delegate and scale, and shares a 4-prompt AI system to price with confidence using real market data that proves women founders can (and should) charge more.

You’ll walk away with a practical AI workflow that flips the switch on your pricing strategy so you can stop making anxious guesses and start leading a business that pays you like the boss you are.

Grab “10 Ways AI Will Make You a Better Leader”, your free guide to using AI to lighten your load, delegate better, and lead smarter. You’ll get instant wins and zero tech headaches.

Key Takeaways

• You’re not the buyer. Stop using your personal wallet to price for clients with business budgets.
• Underpricing is a capacity issue, not just a confidence one. Low rates keep you trapped doing everything.
• Confidence doesn’t come from journaling, it comes from market data. Know your position, don’t guess.
• AI can reveal your pricing power. Use it to audit your offers, research real market rates, and tier your services like a strategist.
• Raising your rates = raising your standards. Better pricing attracts better clients, builds better systems, and unlocks the freedom to say "no."

Resources & Links

• Free Guide: 10 Ways AI Will Make You a Better Leader
• Join the Community: AI for Founders

Related Episodes

• Ep. 112 | The 4‑Stage AI Process Female Founders Use to Stop Losing 10 Hours Each Week — A delegation and systems deep dive.
• Ep. 122 | The 10‑Minute AI Hiring Workflow Female Founders Use to Stop Hiring Dud Employees — AI hiring efficiency and team fit strategies.
• Ep. 121 | Stop Planning Backwards! Why Female Founders Need a Champagne Moment Before Setting Goals — Quick leadership mindset rants with strategic insights.

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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.