Amazon is telling sellers something with its actions, not its press releases: external traffic that converts matters more than ever. We bring on Greg Potts, Senior Director of Partnerships at Levanta, to dig into how affiliate marketing and creator-led content can send high-intent shoppers to your listings and trigger the kind of conversion signals that support organic ranking, visibility, and Best Seller Rank.

We talk about the affiliate “halo effect” and why the real win is often bigger than a single tracked sale. A shopper clicks a creator link, lands on one ASIN, then browses your storefront, discovers your other products, and buys more. That blend of performance-based marketing and brand awareness is why Amazon affiliate marketing is becoming a serious lever for modern Amazon brands. Greg also breaks down what actually converts today: authentic partners, not endless one-off posts. Think micro-influencers, publisher listicles, newsletters, and other affiliate types that audiences genuinely trust.

If you are planning for Prime Day, we get specific about timing and execution. Affiliate programs are not a last-minute switch, so we cover realistic lead times, how affiliates frame urgency around Prime Day deals, and why paying for conversions can complement PPC when ad costs climb. We also walk through the KPIs that matter most, including the click-to-cart funnel that exposes where your listing or messaging is leaking sales.

If you found this useful, subscribe for more Amazon growth playbooks, share the episode with a seller friend, and leave a review so more brands can find it. What part of your marketing mix needs the biggest rethink right now?

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