04. Riches Are In The Niches
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04. Riches Are In The Niches
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Do you know what is the common mistake that you are making in your business? It is when you don’t understand what a niche is. The riches are in the niches but niching is one of the most contrarian approaches to business, it doesn't make sense that you would scale faster by focusing on fewer potential customers and excluding potential opportunities. And yet, in almost every scenario, that's actually exactly what happens. That is why for today’s episode, we are going to talk about what niche is and it being the most confusing and underrated concept in all the business world, not just real estate, but business period.
“Niche marketing is a marathon of sprints; it is not just a sprint. It is not about who crosses the finish line first, it is about who can cross the finish line consistently for a sustained period of time by building up an engine that runs.”
- What is a niche and how does niching increases confidence
- Don’t compare your Day 1 to someone’s Day 5000
- Using interviewing to take your target customer
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