03 The Audience
Impossible d'ajouter des articles
Désolé, nous ne sommes pas en mesure d'ajouter l'article car votre panier est déjà plein.
Veuillez réessayer plus tard
Veuillez réessayer plus tard
Échec de l’élimination de la liste d'envies.
Veuillez réessayer plus tard
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
03 The Audience
-
Lu par :
-
De :
À propos de ce contenu audio
Host:
Anelde Greeff (Co-founder & Chief Content Officer | 2Stories)
Guests:
Brendan Cooper (Content Director and Strategist | Cedar)
Justine Drake (Content Director | John Brown Media) and
Charne Munien (VMLY&R)
In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Brendan Cooper, Content Director and Strategist at Cedar, Justine Drake, Content Director at John Brown Media and Charne Munien Strategy Director at VMLY&R, talk to host Anelde Greeff Co-founder and Chief Content Officer at 2Stories2 about the importance of audience-led strategy and planning when it comes to the content marketing discipline.
The expert panel looks at what it means to be audience-first and how to define audiences with the use of triggered audience mapping and personas. They also examine how the iterative content marketing process allows for constant learning about segment audiences with case studies and best practice examples where a clear audience was successfully utilised in content marketing strategy to deliver results as well as to up-sell, cross-sell and increase retention. IAB SA Digital Content Marketing Definitions July 2021 · IAB South Africa · Connect with Anelde · Connect with Brendan · Connect with Justine · Connect with Charne · Interactive Advertising Bureau (IAB) South Africa · Facebook · Twitter · Instagram
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
Aucun commentaire pour le moment