Sometimes, just sometimes, the rules are there to be broken. Because when you dare to break them, miracles and moments of beautiful humanity could be waiting just on the other side.

Rotem Kazir was trained never to let her coaching clients know anything about her. Keep distance. Stay neutral. That's professional. Until a founder she'd coached for two years said something that broke the rule for good.

She's spent 20 years working with startup founders — first in HR, then on the VC side, now as a coach — and what she keeps seeing is that the performance breaks down at the exact moment people need each other most. One founder walked into his board meeting and said he didn't know how to take the company forward. The room shifted from performance review to actual problem-solving. He went on to raise $100M. We talked about why that almost never happens, when vulnerability is strategic versus reckless, and why she now opens meetings with "What's hard?" instead of status updates.

Links to learn more about Rotem Kazir:

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