001 - 3 Mistakes Dog Business Owners Make that Scare Off Clients
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001 - 3 Mistakes Dog Business Owners Make that Scare Off Clients
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In this episode, I unveil counterintuitive ways well-intentioned dog business owners sabotage income by constructing metaphorical "locked gates" blocking potential customers.
As someone who grew a dog daycare, boarding, and training company to over $1 million in revenue, I want to prevent you from enduring pitfalls I once fell into myself. Through my current coaching practice, partnering with hundreds of dog enterprises, I spot detrimental patterns repeating. Frequently, gorgeous websites or seemingly generous policies inhibit profitability growth when misaligned with marketing fundamentals.
I realize you work extraordinarily hard caring for treasured pets while struggling to fund unexpected crises and more. My mission is empowering you to prosper abundantly following your passion.
Now, let's explore concealed gates sabotaging your success:
Firstly, contrary to intuition, I discourage publishing prices on your website. When people price-shop services online, they risk exiting indefinitely based on limiting money biases rather than personally connecting with you first. Skilled designers often create visually spectacular sites, but they lack compelling marketing copy and transparent calls-to-action essential to convert visitors into buyers.
Pretty but ineffective websites repel visitors instead of magnetizing them to engage.
Another cash flow barrier arises when depleted owners resent 11 PM information requests from prospective customers who are unaware you operate solo without administrative infrastructure.
Evaluating processes preventing resentment preserves positive interactions.
Likewise, resisting facility tours to accommodate anxious boarders often backfires. Savvy owners cost-effectively share engaging videos showcasing care environments without operationally disruptive walkthroughs.
Finally, some boarding holiday specials generating short-term windfalls require continuing expensive staffing long after initial funds are depleted when packages lack expiration dates.
Please remember you entered this industry because you cherish animals – that passion originally attracted clientele. As you open gates once obstructing your prosperity, you can serve pets even better while thriving joyfully. Stay tuned for more flourishing insights!
Go to https://4dayprofitrace.com/ to get my FREE 4-DAY DIAGNOSTIC COURSE and be ahead of 90% of small business owners in the world!
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