This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.
If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't.
Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realisation that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.
And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, Facebook's leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue and fortuitously meets up with some fellow travellers who share his concerns and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook and the persuasion architecture of the attention economy more broadly - to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting and urgently necessary account that crystallises the issue definitively for the rest of us.
"Roger McNamee’s Zucked fully captures the disastrous consequences that occur when people running companies wielding enormous power don’t listen deeply to their stakeholders, fail to exercise their ethical responsibilities, and don’t make trust their number one value." (Marc Benioff, chairman and co-CEO of Salesforce)
"Roger McNamee is an investor with the nose of an investigator. This unafraid and unapologetic critique is enhanced by McNamee’s personal association with Facebook’s leaders and his long career in the industry. Whether you believe technology is the problem or the solution, one has no choice but to listen. It’s only democracy at stake." (Emily Chang, author of Brotopia)
"Zucked is the mesmerising and often hilarious story of how Facebook went from young darling to adolescent menace, not to mention a serious danger to democracy. With revelations on every page, you won’t know whether to laugh or weep." (Tim Wu, author of The Attention Merchants and The Curse of Bigness)
Ce que les membres d'Audible en pensent
- Amazon Customer
The performance is painfully slow, that may not be an issue, but it points for another concern: the book is unnecessarily long. The text is too much repetitive. This is not the place to debate the content, but some concerns must be prompted: the argument is littered with hypothesis, plenty of the argument is naive. It is not a total loss, but this book strikes me more like a cheering chant to those discontented with social media. The "Apple fandom" is also annoying. The most troublesome thing about this kind of books on technology hazards is how little of the programming problem at scale the authors seem to grasp.
- Deepak Kulkarni
Very Engaging and thought provoking...
Very insight full, and enlightening. How could Hman Beings be taken for a Ride!! A very candid picture of Power of net.