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Wired for Thought

How the Brain Is Shaping the Future of the Internet

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Wired for Thought

De : Jeffrey Stibel
Lu par : Erik Synnestvetd
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À propos de ce contenu audio

 In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature.

The Internet is more than just a series of interconnected computer networks; it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel lays out:

  • How networks have changed and what that implies for how people connect and form communities
  • What the Internet - and online business opportunities - will look like in the future
  • What the next stage of artificial intelligence will be and what opportunities it will present for businesses.

    • Stibel shows how exceptional companies are using their understanding of the Internet's brainlike powers to create competitive advantages - such as building more effective websites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.

    ©2009 Jeffrey M. Stibel (P)2009 Gildan Media Corp     Economie Management Management et direction Neuroscience et neuropsychologie Psychologie Psychologie et psychiatrie
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      Commentaires

      "Stibel bridges the gap between business and the brain in his thinking, his numerous Internet innovations, and his writings. Wired for Thought helps us understand the Internet at a new, and more intelligent, level. This vision will influence our futures." (Dan Ariely, Alfred P. Sloan Professor of Economics, MIT Sloan School of Management)
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