Couverture de Unlocking the Customer Value Chain

Unlocking the Customer Value Chain

How Decoupling Drives Consumer Disruption

 Aperçu
Essayer pour 0,00 €
Accès illimité à notre catalogue à volonté de plus de 10 000 livres audio et podcasts.
Recevez 1 crédit audio par mois à échanger contre le titre de votre choix - ce titre vous appartient.
Gratuit avec l'offre d'essai, ensuite 9,95 €/mois. Possibilité de résilier l'abonnement chaque mois.

Unlocking the Customer Value Chain

De : Thales S. Teixeira, Greg Piechota
Lu par : Tom Weitzel
Essayer pour 0,00 €

9,95 € par mois après 30 jours. Résiliez à tout moment.

Acheter pour 16,34 €

Acheter pour 16,34 €

À propos de ce contenu audio

 Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge.

As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo.

For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.

In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain.

Includes a bonus PDF of figures and tables Direction Développement commercial et entrepreneuriat Management Management et direction Marketing et ventes
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Aucun commentaire pour le moment