In recent years social media platforms have transformed not only our personal lives, but also the way that small businesses now operate. One of the biggest social media sites in the world is Twitter, which offers many capabilities and opportunities that are not available on other networks, but there are still companies that think they can do without a strong Twitter presence. This is a mistake.

For things like marketing and freelancing, it is ideal. However, if you try to use it as a tool for blatant self-pitching, you will fail. Every time.

In this new book, Tweet People the Way You'd Like to Be Tweeted, you will learn everything you will need to become a successful Twitter user, including:

• How to plan an effective strategy
• How to drive engagement and grow followers
• How to build trust and rapport
• Where to join conversations to generate leads
• How to measure what's working and improve

Ideal for small businesses, newcomers to Twitter, or even those who have a presence on the platform and have yet to experience the full benefits of it, Tweet People the Way You'd Like to Be Tweeted helps you to build your own brand, delivers practical tips and insights and lends you effective support to help build a powerful social media presence.