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To Sell Is Human

The Surprising Truth about Persuading, Convincing and Influencing Others
Lu par : Daniel H. Pink
Durée : 6 h et 6 min
2,0 out of 5 stars (1 notation)

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Description

A ground-breaking new business book from the New York Times number-one best seller. We're all in sales now. Each day millions of people earn their keep by convincing someone else to make a purchase. They sell planes to airlines, oil shares to sheiks, cars to drivers. They sell consulting agreements, magazine subscriptions, and time-shares, double glazing, broadband, fitted kitchens, car insurance, life insurance, pet insurance! Some work in fancy offices with glorious views, others in dreary cubicles, but most look exactly like you. In fact, each and every one of us spends time trying to persuade others to part with resources - money, time, attention - though most of the time we don't realise we're doing it.

Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn or putting the cat out. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter, and in Match.com profiles.

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

©2012 Daniel Pink (P)2013 Canongate Books Ltd

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Notations
Global
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  • Global
    5 out of 5 stars
  • Interprétation
    5 out of 5 stars
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  • Amazon Customer
  • 26/08/2018

The best sales book ever

I’ve listened to this twice and Pink has really knocked it out of the park. The key to this book: it’s not some sleazy sales tactic but how to be a decent human being and providing value. A must read!

  • Global
    5 out of 5 stars
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    4 out of 5 stars
  • Histoire
    4 out of 5 stars
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  • Paul Shellard
  • 06/12/2017

Good intro for beginners

A good intro into some of the principles of marketing, as a novice I found it very useful

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Utilisateur anonyme
  • 27/11/2017

I'm Sold!

Pink delivers another excellent book - well researched and full of data that makes his points so compelling.

  • Global
    3 out of 5 stars
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  • Michael
  • 15/07/2014

The best of Pink's work thus far

I have listen to Daniel Pink's books and find that they usually don't convince me of their arguments however this book is good. Not that he totally convinced me that it is human nature to sell, perhaps to trade, convince and work for each others benefits, but to sell, well to sell is to scam and this book didn't convince me other than that idea. To say that, not all sales people are scammers but lets face it, no trade is perfect, somebody pays.

  • Global
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  • Cori
  • 02/12/2013

Really? A Best Seller?

It may just be me, but it appears that everything is a New York Times bestseller these days. Most should not be.

Dans book has a few helpful insights, and some of the research is interesting. However, it is in no way groundbreaking, and failed to impress me.

I found the writing to be average, and the material to be only one step up from a series of blog posts.

Basically, I was disappointed. It has been a long time since I have read a book that really blew my mind. And I read four to five of these type books every month.

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  • Global
    5 out of 5 stars
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  • Christopher
  • 12/04/2015

Eins der besten zeitgemäßen

Verkaufsbücher, die ich in der letzten Zeit gelesen habe. Was sonst in zig TED Talks, Büchern, Kursen und Essays derzeit zusammenzufinden ist hat Daniel Pink hier gut hörbar und in späteren Kapiteln (nach einer ausführlichen Einordnung und Aufarbeitung der Veränderungen in der Verkaufslandschaft und auch den Verkaufs Schulungs-Ansätzen) klar und direkt umsetzbaren Weise zusammengetragen und erzählt.

3 personnes ont trouvé cela utile

  • Global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
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  • Michael Geerdts
  • 12/01/2015

..einfach großartig.

Als Buch würde ich "pageturner" sagen. Wertvolle Informationen interessant aufbereitet und mit einer sehr angenehmen Stimme vorgetragen. Für mich absolut Hörenswert.

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  • Global
    4 out of 5 stars
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    5 out of 5 stars
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    3 out of 5 stars
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  • S123K
  • 03/08/2020

Another book from Daniel Pink

I really loved Drive from Daniel Pink so I wanted to read this one to. This one isn’t as good as drive thou. It presents a lot of stories from salespersons, but less interesting science. It has little to offer, that seems new or surprising and doesn’t get you thinking as drive did. Lastly he recycled a lot of his material from drive in this book, so many times it’s a bit redundant.

  • Global
    4 out of 5 stars
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  • Amazon Customer
  • 22/10/2018

interesting book, great examples

the book is developing very well, the more you listen the deeper it gets. I really liked the examples and all references to other authors. one of the books which by the end of it you already know what to read next to widen your knowledge in this field

  • Global
    5 out of 5 stars
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  • Amazon-Kunde
  • 27/07/2017

spannend erzählt und für Sucher inspirierend...

habe es auf Englisch gehört. Sehr spannende Verknüpfung wissenschaftlicher Erkenntnisse mit unterhaltsamen Schreib- und Erzählstil. Nicht ganz so bedeutsam wie sein Buch Drive.. aber unbedingt hörenswert.