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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- Lu par : Marcus Sheridan
- Durée : 9 h et 32 min
- Version intégrale Livre audio
- Catégories : Business et carrière, Marketing et ventes
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Description
In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- jrwaggs11oh
- 14/04/2020
best business book I've read yet!
this book was very enlightening and educational. my company for years has been doing content and videos. but we were not doing a good job of knowing how to utilize it and where to put it on the internet to make it into sales.
highly recommend to read for your business.!
1 personne a trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- cyndi daves
- 26/03/2020
A Must Read For Any Industry!
If you can only read one book this year oh, make it this one! If you follow the principles outlined by the author you cannot help the turn your business around and be a super success!
1 personne a trouvé cela utile
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Global3 out of 5 stars
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Interprétation3 out of 5 stars
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Histoire3 out of 5 stars
- WILDBOT3D
- 03/04/2021
Get to the point
Stop berating me for doing it wrong and start telling me how to do it right. Ffs
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Venessa Drai
- 01/02/2021
Este libro me ha llenado la cabeza de creativad !
Hacia rato que lo leía un libro tan elocuente y fácil de escuchar y entender. si estás estancado en ideas, este libro te ayudará a abrir los ojos y a tener un montón de ideas sobre que escribir. lo pondré en prueba desde ya!
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Global5 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire5 out of 5 stars
- Utilisateur anonyme
- 28/12/2020
Slow in the beginning, so glad I read it
This book was a little obvious in the beginning to someone already familiar with content marketing, but picked up toward the second half when it provided specific guidlines and resources. Very glad I read this book. I recommend it to anyone wanting to learn more about how content marketing can be used to convert new customers, especially if you are in an industry where content marketing isn't already the norm!
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Edward
- 15/11/2020
enlightening and motivating!
Incredible Book detailing all the steps necessary to implement inbound and content marketing for our company. thank you!
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Molly
- 25/10/2020
Simply the best resource I know of on the subject
I have followed Marcus' journey for about a decade and have found his information to be relevant and cutting edge. Its simplicity is almost too good to be true. Excellent book, I've shared his philosophy with countless individuals. Read this book...
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Global4 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Amazon Customer
- 23/05/2020
Inbound marketing well explained
It gives what it promises. Compelling story full of examples and actionable advices. It can be followed by small, middle and even large businesses. What I like the most is the main principle built on customer-first approach.
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Matt LaClear
- 17/01/2020
Great book for small business owners to rock out
Ryan Deiss turned me on to Marcus Sheridan and I'm stoked that he did. My brain is swimming in ideas for 2020!
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