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    Description

    In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.   

    Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. 

    They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

    ©2019 Marcus Sheridan (P)2019 Gildan Media

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    • Global
      5 out of 5 stars
    • Interprétation
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    • Histoire
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    Image de profile pour jrwaggs11oh
    • jrwaggs11oh
    • 14/04/2020

    best business book I've read yet!

    this book was very enlightening and educational. my company for years has been doing content and videos. but we were not doing a good job of knowing how to utilize it and where to put it on the internet to make it into sales.
    highly recommend to read for your business.!

    1 personne a trouvé cela utile

    • Global
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    Image de profile pour cyndi daves
    • cyndi daves
    • 26/03/2020

    A Must Read For Any Industry!

    If you can only read one book this year oh, make it this one! If you follow the principles outlined by the author you cannot help the turn your business around and be a super success!

    1 personne a trouvé cela utile

    • Global
      3 out of 5 stars
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    • WILDBOT3D
    • 03/04/2021

    Get to the point

    Stop berating me for doing it wrong and start telling me how to do it right. Ffs

    • Global
      5 out of 5 stars
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    Image de profile pour Venessa Drai
    • Venessa Drai
    • 01/02/2021

    Este libro me ha llenado la cabeza de creativad !

    Hacia rato que lo leía un libro tan elocuente y fácil de escuchar y entender. si estás estancado en ideas, este libro te ayudará a abrir los ojos y a tener un montón de ideas sobre que escribir. lo pondré en prueba desde ya!

    • Global
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    Image de profile pour Utilisateur anonyme
    • Utilisateur anonyme
    • 28/12/2020

    Slow in the beginning, so glad I read it

    This book was a little obvious in the beginning to someone already familiar with content marketing, but picked up toward the second half when it provided specific guidlines and resources. Very glad I read this book. I recommend it to anyone wanting to learn more about how content marketing can be used to convert new customers, especially if you are in an industry where content marketing isn't already the norm!

    • Global
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    • Edward
    • 15/11/2020

    enlightening and motivating!

    Incredible Book detailing all the steps necessary to implement inbound and content marketing for our company. thank you!

    • Global
      5 out of 5 stars
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    • Molly
    • 25/10/2020

    Simply the best resource I know of on the subject

    I have followed Marcus' journey for about a decade and have found his information to be relevant and cutting edge. Its simplicity is almost too good to be true. Excellent book, I've shared his philosophy with countless individuals. Read this book...

    • Global
      4 out of 5 stars
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    • Amazon Customer
    • 23/05/2020

    Inbound marketing well explained

    It gives what it promises. Compelling story full of examples and actionable advices. It can be followed by small, middle and even large businesses. What I like the most is the main principle built on customer-first approach.

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    • Matt LaClear
    • 17/01/2020

    Great book for small business owners to rock out

    Ryan Deiss turned me on to Marcus Sheridan and I'm stoked that he did. My brain is swimming in ideas for 2020!