The Virtue-Driven Business
Why Enduring Virtues Outlast Corporate Values
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Chris Carneal
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Chris Carneal
The modern business landscape is littered with hollow mission statements and performative values. The Virtue-Driven Business offers something radically different: a return to timeless virtues.
Chris Carneal draws on two decades of experience building and leading America's largest school fundraising company. He shows how six core virtues—Gratitude, Wisdom, Care, Courage, Grit, and Celebration—create business cultures where people flourish, teams do their best work, and clients feel genuinely valued.
Listeners of The Virtue-Driven Business will discover…
- Four compelling reasons to embrace virtues over values
- Chris's tale of leading his business through 173 days of no revenue
- The six timeless virtues that will transform any organization
- 29 practical steps to activate the virtues in business and life
Pick up your copy of The Virtue-Driven Business and begin your journey beyond performative values into a deeper, more meaningful way to lead.
©2025, 2026 Chris Carneal (P)2026 Chris Carneal