The Perfect Thing
How the iPod Shuffles Commerce, Culture, and Coolness
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The Perfect Thing
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Lu par :
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Anthony Rapp
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De :
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Steven Levy
À propos de cette écoute
Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer-electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation". Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile, millions of "Podheads" obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it offers, and even wondering whether the device itself has its own musical preferences.
Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over 20 years.
©2006 Steven Levy. All rights reserved (P)2006 Simon and Schuster Inc. All rights reserved. AUDIOWORKS is an imprint of Simon and Schuster Audio Division, Simon and Schuster Inc.
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